FREEDOM BOARDROOM™

A Small-Group Coaching & Implementation Programme

For accountants and bookkeepers who are tired of giving advice away for free and want to build advisory services that attract better clients, command higher fees and create more freedom.

£950 per month

3-month initial commitment
Continue month-to-month thereafter
Leave whenever you’re ready after your initial term

Productise Your Expertise • Monetise Your Knowledge • Systemise Your Delivery

FREEDOM BOARDROOM™

A Small-Group Coaching & Implementation Programme

For accountants and bookkeepers who are tired of giving advice away for free and want to build advisory services that attract better clients, command higher fees and create more freedom.

£950 per month

3-month initial commitment
Continue month-to-month thereafter
Leave whenever you’re ready after your initial term

Productise Your Expertise • Monetise Your Knowledge • Systemise Your Delivery

are you Sick of helping clients make better decisions without getting paid for it?

If you’re like other accountants and bookkeepers, you are:

Giving away your insights and knowledge every week for free, and still only charging for the compliance work
Solving in five minutes what a client’s wrestled with for five months, and being paid in “thank yous” not cash
Watching consultants charge thousands for advice that you give away as great customer service
Quietly sure you’re worth more than you’re charging, but stuck pricing as you always have

You know this much, and it still isn’t paying you enough.

More clients, more compliance, more hours - and freedom is a far-off dream
You’re the bottleneck: every decision, every problem, every “quick question” routes back to you
You’ve hired a team, added the software, taken on the work, and you’re busier than the day you started
A business that looks impressive from the outside yet you are stuck on the hamster wheel
The better you get, the more everyone needs you, and the more overworked you are
You started this to be your own boss; now your clients feel like your bosses…

You’d love to charge more for advisory, but:

You don’t actually know what the offer is
Every client seems to want something different
You’ve no idea where to start with pricing this compared to the compliance work you do
You haven’t got room on your plate for more work
You can’t risk losing the good clients you’ve got
You’re certain your current clients would never pay for advice they’ve been getting for free

So you’ve tried:

Bolting “advisory” onto your existing services and hoping someone bites
Charging for the odd extra meeting
Building one bespoke package you never used again
Created an acronym and called it a transformational offer
Putting your fees up and bracing for the complaints
Another course that’s still sitting unwatched in your inbox
Asking ChatGPT to write you an offer
Working harder and hoping it sorts itself out

And here you are: Still paid for the compliance, still giving away your knowledge for free.

are you Sick of helping clients make better decisions without getting paid for it?

If you’re like other accountants and bookkeepers, you are:

Giving away your insights and knowledge every week for free, and still only charging for the compliance work
Solving in five minutes what a client’s wrestled with for five months, and being paid in “thank yous” not cash
Watching consultants charge thousands for advice that you give away as great customer service
Quietly sure you’re worth more than you’re charging, but stuck pricing as you always have

You know this much, and it still isn’t paying you enough.

More clients, more compliance, more hours - and freedom is a far-off dream
You’re the bottleneck: every decision, every problem, every “quick question” routes back to you
You’ve hired a team, added the software, taken on the work, and you’re busier than the day you started
A business that looks impressive from the outside yet you are stuck on the hamster wheel
The better you get, the more everyone needs you, and the more overworked you are
You started this to be your own boss; now your clients feel like your bosses…

You’d love to charge more for advisory, but:

You don’t actually know what the offer is
Every client seems to want something different
You’ve no idea where to start with pricing this compared to the compliance work you do
You haven’t got room on your plate for more work
You can’t risk losing the good clients you’ve got
You’re certain your current clients would never pay for advice they’ve been getting for free

So you’ve tried:

Bolting “advisory” onto your existing services and hoping someone bites
Charging for the odd extra meeting
Building one bespoke package you never used again
Created an acronym and called it a transformational offer
Putting your fees up and bracing for the complaints
Another course that’s still sitting unwatched in your inbox
Asking ChatGPT to write you an offer
Working harder and hoping it sorts itself out

And here you are: Still paid for the compliance, still giving away your knowledge for free.

But none of it got you paid for what you know.

Why not?

Because it wasn’t fixing the heart of the problem:

The traditional accounting model is broken. Everything you tried was never going to work while your firm was built to charge for the compliance work, not your knowledge.

Charging for the work, not what you know, keeps you stuck in what I call the Technician Trap™.

There's a way out

By packaging the expertise you already have, pricing it properly and delivering it without becoming the bottleneck, you can finally get paid for the thinking - and build a practice that runs on your terms.

IMAGINE...

Finally getting paid for your knowledge, and:

Charging for the advice, not just the accounts

A clear advisory offer that clients actually understand

Fees that match what you’re worth

Getting paid up front, before the work begins

Saying your price without flinching

A roster of clients who value your expertise, who:

Come to you for advice, not just compliance

Act on what you tell them

Send their records without being chased

Respect your time and your boundaries

Are glad to pay what you’re worth

Making money you’re genuinely proud of:

Taking home a number that feels great to you

Real profit, not just more turnover

Without feeling guilty for charging it

Without dropping your fee the second someone hesitates

But the money was never really the point. What you want is to:

Spend your days on the advisory work you love

Save businesses that would’ve gone under without you

Make a real impact, not just file the return

Work with people who light you up

Look forward to Monday morning again

And at the end of it all, you want freedom:

To work the hours you choose

To take a proper holiday without the laptop

A business that doesn’t fall over without you

Time and headspace that’s finally your own

…because you didn’t spend years getting this good just to give it away.

Freedom Boardroom™ will show you the way out.

Freedom Boardroom™ is for accountants and bookkeepers like you - ready to get paid for your knowledge, attract clients who value your expertise, do work that matters, and build real freedom without losing revenue. If your practice feels stuck in compliance, undercharged and overworked, the implementation programme shows you exactly what to do about it and keeps you accountable for doing it.

Freedom Boardroom™ will show you the way out.

Freedom Boardroom™ is for accountants and bookkeepers like you - ready to get paid for your knowledge, attract clients who value your expertise, do work that matters, and build real freedom without losing revenue. If your practice feels stuck in compliance, undercharged and overworked, the implementation programme shows you exactly what to do about it and keeps you accountable for doing it.

what's waiting for you?

In the first three months, we’ll Productise your expertise:

we need to understand:

What expertise you’re already giving away for free
Who your best clients are - and who’s draining you
What you’re currently charging and how you’re pricing it
What advisory conversations you’re already having
What a client journey looks like right now

Once we can see what you’ve got, we can start turning it into something clients will pay properly for.

I’ll help you:

Extract the methodology that’s been stuck inside your head
Turn it into a Signature System™ that clients can see and understand
Package it into advisory offers you can sell for £1,000, £2,000, or £6,000+ a month
Price it based on value, not hours
Position it so the right clients come to you
Let go of the clients and work that no longer fit, at a pace that feels right

So within three months, you’re sitting on a brilliant advisory offer that shows your value and is ready to sell to current clients and prospects

pricing

£950

per month

Freedom Boardroom™ is paid monthly, with no upfront pay-in-full option. That means the initial investment is £2,850, paid monthly over threemonths.

why 3 months?

This three-month minimum is in place because it's the minimum time needed to productise your expertise. You leave with an advisory offer you can sell for £1k-6k a month.

after 3 months:

You can continue month-to-month for as long as it's valuable. This is where most members stay, because this is where the real momentum builds.

In the three months after that, we’ll Monetise your knowledge:

Now you’ve got advisory services worth paying for. We need to get it in front of the right people and get you confident selling them.

I’ll help you:

Build an audience of ideal clients who already see you as the expert
Create content and conversations that attract enquiries - no awkward outreach, or stuffy networking
Get discovery calls into your diary every month
Run an advisory conversation that ends with a yes
Present your fees without flinching, discounting or over-explaining
Start selling one to two advisory packages a month
Reprice existing clients into your new model, without losing the ones worth keeping
Build a pipeline that doesn’t depend on referrals alone

From month seven, you’ll Systemise your delivery and deepen your marketing and sales:

I’ll help you:

Build repeatable delivery so advisory doesn’t depend entirely on you
Create templates, tools and frameworks that do the heavy lifting
Reduce the hours each advisory client takes - without reducing the value
Stop being the bottleneck for every question and decision
Bring in support without watering down your methodology
Sell more advisory packages every month
Grow your audience of ideal clients
Sharpen your sales process so more calls become clients
Increase your fees as your confidence and authority grow
Build a pipeline that keeps filling without you chasing it

It’s not uncommon for members to recoup their entire investment within the first 3 months. You only need 1 client to 10x your investment

Freedom Boardroom™

isn’t for everyone.

You can’t buy it and not do the work.

This is an implementation programme. That means you show up, you build, you implement - week by week.

Every training session is recorded and added to the portal so you can revisit it. The weekly coaching calls aren’t just content - they’re where you get live feedback from Amanda, build your advisory packages in real time, and sharpen your marketing until it’s actually working.

You need to attend them. Not watch the replay three weeks later. Attend.

If you’re looking for something you can buy and leave on the shelf, this isn’t it.

But if you’re ready to do the work (2–4 hours a week) to change how you package, price and sell your expertise, then we are a good fit.

Same expertise, same model, same fees.

If you’re ready to change that, book a call here.

Freedom Boardroom™

isn’t for everyone.

You can’t buy it and not do the work.

This is an implementation programme. That means you show up, you build, you implement - week by week.

Every training session is recorded and added to the portal so you can revisit it. The weekly coaching calls aren’t just content - they’re where you get live feedback from Amanda, build your advisory packages in real time, and sharpen your marketing until it’s actually working.

You need to attend them. Not watch the replay three weeks later. Attend.

If you’re looking for something you can buy and leave on the shelf, this isn’t it.

But if you’re ready to do the work (2–4 hours a week) to change how you package, price and sell your expertise, then we are a good fit.

Same expertise, same model, same fees.

If you’re ready to change that, book a call here.

100% Happy Client Guarantee

Make the investment risk-free. If you join Freedom Boardroom™ and it’s not what you expected, tell me within two weeks and we’ll make it right. No questions, no hassle.

Guaranteed.

100% Happy Client Guarantee

Make the investment risk-free. If you join Freedom Boardroom™ and it’s not what you expected, tell me within two weeks and we’ll make it right. No questions, no hassle.

Guaranteed.

Just imagine getting paid for what you know.

It might be hard to picture right now - clients happily paying £2,000 a month for your advisory, while your workload actually gets lighter. But that’s what we do inside Freedom Boardroom™.

It’s not magic.

There’s no single tactic that fixes everything overnight. Getting paid for your expertise happens when you commit to building one piece at a time: your signature system, your offer, then your pricing, then your marketing, then your sales, then your delivery. Step by step. Week by week.

We keep you moving.

One of the reasons so many accountants stay stuck is that packaging expertise feels too big and too vague to start. So it keeps getting pushed to next month. And next month becomes next year. And the gap between what you know and what you earn keeps quietly growing.

We break it down.

We take one piece at a time and make the steps short enough to actually do - even when you’ve got a full client list and a business to run.

Just imagine getting paid for what you know.

It might be hard to picture right now - clients happily paying £2,000 a month for your advisory, while your workload actually gets lighter. But that’s what we do inside Freedom Boardroom™.

It’s not magic.

We keep you moving.

We break it down.

We take one piece at a time and make the steps short enough to actually do - even when you’ve got a full client list and a business to run.

But Don’t Take My Word For It…

Here’s what other accountants and bookkeepers say:

“My average fee has gone from £60–£80 per month to around £300, with new clients coming in at over £1,400 a month.”

- Emily Inman, Zynct

“We’ve increased our turnover by 50%. Our average fee is five times what it used to be.”

- Dave Tully, My Digital Accounts

“I’ve brought in $150K and finally enjoy my work again.”

- Joey Albertson, Book Flow

“I confidently sold a Cash Flow packaged service which increased the fees for that client by x5.”

- Monika Barry, Income Venue

“I picked up a new client yesterday at a fee of £2,000 per month.”

- Roy Lyness, Lyness Accountancy

“I wasn’t buried in tax returns this January. I actually had the space to work on the business.”

- Hannah Winman, Current Advisory Ltd

“Within the first month, I signed a £1,500 a month client. We’re aiming to add £140,000 to our top line this year.”

- Rayanne Armand, Root2growth

But Don’t Take My Word For It…

Here’s what other accountants and bookkeepers say:

“My average fee has gone from £60–£80 per month to around £300, with new clients coming in at over £1,400 a month.”

- Emily Inman, Zynct

“We’ve increased our turnover by 50%. Our average fee is five times what it used to be.”

- Dave Tully, My Digital Accounts

“I’ve brought in $150K and finally enjoy my work again.”

- Joey Albertson, Book Flow

“I confidently sold a Cash Flow packaged service which increased the fees for that client by x5.”

- Monika Barry, Income Venue

“I picked up a new client yesterday at a fee of £2,000 per month.”

- Roy Lyness, Lyness Accountancy

“I wasn’t buried in tax returns this January. I actually had the space to work on the business.”

- Hannah Winman, Current Advisory Ltd

“Within the first month, I signed a £1,500 a month client. We’re aiming to add £140,000 to our top line this year.”

- Rayanne Armand, Root2growth

FAQ's

here are the answers...

Programme fit questions

Who is Freedom Boardroom™ for?

Accountants and bookkeepers with an existing practice, clients, and a minimum of £100K in revenue. There’s no maximum, but most members sit between £100K and £700K. You don’t need to be doing advisory yet - you just need to want to.

What if my revenue is under £100K?

Keep building. Once you’re past £100K you’ll have enough clients and experience to get real traction from the programme. In the meantime, follow my content - it’ll start shifting how you think about your offer long before you join.

What if my revenue is above £700K?

You’re welcome. The methodology works at any size. Your challenges will look slightly different - more about restructuring what you’ve already built than starting from scratch - but that’s exactly what the coaching is designed to handle.

group questions

Who else will be in the group?

Accountants and bookkeepers who are good at what they do, generous with their clients, and quietly frustrated that their fees don’t reflect it. Smart, ambitious people who want to build something better - not just something bigger.

How many are in the group?

Small enough that you get direct access to Amanda and personal feedback on your offers, pricing and marketing. Not a webinar with 200 people on mute.

Will I belong?

If you’ve read this far and you’re nodding, you’ll fit right in.

Can i join if...

I’m not based in the UK?

Yes. The methodology works regardless of geography. Members join from around the world. Tax systems differ - advisory principles don’t.

I’m a partner in a firm rather than a sole owner?

Yes. You’ll need to be the person with the authority to change how advisory is packaged and priced.

I’m a bookkeeper?

Yes. Some of our strongest results have come from bookkeepers. The expertise you’re giving away is just as valuable.

I’m still pricing by the hour?

Yes - and that’s exactly the problem we’ll fix first.

niche and positioning questions

What if I don’t know who to specialise in?

We’ll figure that out together. It’s one of the first things we work on inside Productise™.

What if I pick the wrong niche?

I won’t let you. Part of the coaching is pressure-testing your positioning before you build everything around it.

What if I feel like an impostor?

You’ve been giving expert advice for years - for free. The only thing missing is the packaging. Impostor syndrome tends to disappear once clients start paying properly for what you know.

What if I’m not willing to niche?

You can still join. But the members who see the fastest results are the ones willing to get specific. We’ll talk about why - and you’ll make your own decision.

time questions

How much time should I set aside?

The weekly coaching call plus two to three hours of implementation. That’s enough to build real momentum without it taking over your week.

What if I don’t have time?

That’s usually a sign you need this more than most. The programme is designed to be done alongside a full client load - not on top of it.

What if I have a holiday booked?

Go. Enjoy it. Every session is recorded and added to the portal. You won’t fall behind.

Progress questions

What happens if I don’t get as far as I want in six months?

That’s exactly what the month-to-month continuation is for. Most members stay beyond six months because the momentum is building, not because they’re behind.

Will I definitely have an advisory offer I can sell by the end?

If you do the work, yes. That’s the entire point of the first six months. Some members create their offer in the first few weeks.

pricing and packaging questions

Will you help me raise my fees?

Yes - but not by just sticking a higher number on the same service. We’ll rebuild what you’re selling so the higher fee makes sense to the client, not just to you.

I’m currently selling everything à la carte. Can you help me package?

That’s literally what we do. Turning a menu of individual services into a clear advisory offer is the core of Productise™.

Can you help me package without getting buried in scope creep?

Yes. A properly productised offer has clear boundaries built in. Scope creep happens when the offer is vague. We make it specific.

client question

Will you help me let go of clients who aren’t the right fit?

Yes - at a pace that feels right. Nobody’s asking you to fire half your client list on day one.

Do I have to let go of all my compliance clients?

No. You get to choose. Some will move into advisory. Some will stay as they are. Some you’ll outgrow. We’ll work through it together.

Will you help me find new clients?

Yes. That’s the entire second phase - Monetise™. We’ll build your audience, get discovery calls into your diary, and help you start selling one to two advisory packages a month.

website & branding questions

Can you help me with my website?

We’ll help you get your positioning and messaging right - which is the part that actually matters. Once you know who you’re for, what you sell and how to talk about it, updating the website becomes straightforward.

Do I need to rebrand before I start?

No. The brand isn’t the logo - it’s the message. We’ll help you get clear on who you’re for, what you stand for and how to talk about your value. Once that’s in place, the visual stuff either falls into line or stops mattering as much as you thought it did.

do i really need this

I already have an advisory offer. Why would I need this?

How’s it selling? If you’ve got a clear offer, a full pipeline, and clients happily paying what it’s worth every month - you probably don’t need this. But if it’s sat there not quite converting, or you’re still explaining it differently every time, or the fees don’t feel right, or you’re delivering it differently for every client - that’s a packaging problem, not an advisory problem. We’ll rebuild it so it actually sells.

I’ve done coaching before and it didn’t work.

This isn’t a coaching programme. It’s an implementation programme. You won’t spend six months talking about what you could do - you’ll spend six months building it. Every session ends with something done, not something discussed. If you’ve been on programmes where you left inspired but with nothing to show for it, this is the opposite. You’ll leave every week with an actual piece of your advisory offer built, priced, positioned or sold.

What makes Amanda different?

I’m not a generalist business coach. I don’t work with “entrepreneurs.” I don’t teach marketing to anyone who’ll pay. I work with accountants and bookkeepers. Only accountants and bookkeepers. I’ve spent over a decade in this market. I’ve helped hundreds of practitioners package their expertise, price it properly and sell it. I built the Signature System™ methodology. I wrote the book on it. Most coaches will motivate you. I’ll hand you the frameworks, sit with you while you build it, and tell you when it’s not right yet (and when it is).

Two ways to join The Freedom Boardroom.

Both tiers give you the full methodology, the community, and the momentum. The VIP tier adds Amanda in your corner personally, every single month.

Weekly time commitment: expect around 2 to 4 hours per week. This is designed to fit around your practice, not on top of it.

The Freedom Boardroom

£950

per month + VAT.

3-month minimum commitment

Quarterly 90 call with Amanda
Weekly group calls with Amanda and the room
Peer community of ambitious accountants and bookkeepers building alongside you
Two live events in London every year: strategy, connection, and implementation days you will not find anywhere else
Up-to-date marketing training that evolves as the market does
The full Productised Freedom Practice methodology across all nine strategies
Templates, tools, and spreadsheets for every stage: offers, pricing, branding, marketing, and sales
Full training vault covering offer design, pricing strategy, positioning, marketing, branding, sales conversations, delivery, and systems

The Freedom Boardroom VIP

£2,500

per month + VAT.

3-month minimum commitment

Everything in The Freedom Boardroom
Monthly one-to-one session with Amanda personally
One-to-one WhatsApp access to Amanda for quick answers, support, and the moments when you need a steer between calls
Direct access to the person who built the methodology, working on your specific practice, your specific challenges, your specific goals
Personalised strategy on your offer architecture, pricing, positioning, marketing, and sales process
Accountability at the highest level: Amanda knows your numbers, your clients, and your plan

Two ways to join The Freedom Boardroom.

Both tiers give you the full methodology, the community, and the momentum. The VIP tier adds Amanda in your corner personally, every single month.

Weekly time commitment: expect around 2 to 4 hours per week. This is designed to fit around your practice, not on top of it.

The Freedom Boardroom

£950

per month + VAT.

3-month minimum commitment

Quarterly 90 minute call with Amanda
Weekly group calls with Amanda and the room
Peer community of ambitious accountants and bookkeepers building alongside you
Two live events in London every year: strategy, connection, and implementation days you will not find anywhere else
Up-to-date marketing training that evolves as the market does
The full Productised Freedom Practice methodology across all nine strategies
Templates, tools, and spreadsheets for every stage: offers, pricing, branding, marketing, and sales
Full training vault covering offer design, pricing strategy, positioning, marketing, branding, sales conversations, delivery, and systems

The Freedom Boardroom VIP

£2,500

per month + VAT.

3-month minimum commitment

Everything in The Freedom Boardroom
Monthly one-to-one session with Amanda personally
One-to-one WhatsApp access to Amanda for quick answers, support, and the moments when you need a steer between calls
Direct access to the person who built the methodology, working on your specific practice, your specific challenges, your specific goals
Personalised strategy on your offer architecture, pricing, positioning, marketing, and sales process
Accountability at the highest level: Amanda knows your numbers, your clients, and your plan