Better Clients.
Higher Fees.
Your Life Back.
Join the freedom boardroom with amanda c. watts
The Freedom Boardroom brings together ambitious accountants and bookkeepers who are done giving away their best thinking for free, and ready to build a practice that pays them what they are worth without consuming every hour they have.
10+
Years Built
1000s
Practices Transformed
9
Proven Strategies
The practice you could have twelve months from now
Every practice owner who joins The Freedom Boardroom is building toward the same set of outcomes. Some arrive in weeks. Some take months. All of them compound.
Charge what your expertise is worth
Stop giving away the thinking that transforms your clients' businesses. Build offers that package your best work and price it with confidence.
Attract the clients you actually want
A clear niche and a differentiated position in the market mean the right clients find you and the wrong ones filter themselves out.
Clients who never leave
Build relationships so deep that competitors become irrelevant. Your clients stay because nobody else understands them the way you do.
Get your diary back
Design a week that serves your life. Fewer hours, fewer clients, more revenue. A practice that runs because of your systems, not because of your presence.
A brand that does the selling for you
Positioning, content, and trust-building that means prospects arrive pre-sold. No cold outreach. No discounting. No chasing.
Higher profit, not just higher revenue
Reprice your existing clients, restructure your offers, and fix your margins so more of what you earn stays in your pocket. Revenue means nothing if you are working twice as hard to keep half of it.
A practice built around your life
Take the holiday. Be there for the school run. Work from wherever you want. Freedom is not a reward for decades of grind. It is a design choice you make now.
Referrals without asking
When you are the only practice that does what you do, in the way that you do it, your clients tell everyone. Marketing becomes a byproduct of great work.
How Fast Does It Happen?
Fire Your Vampire Clients
Give notice to the clients draining your time and energy. Reclaim the hours they have been stealing from you and redirect that capacity toward the work that actually pays.
Launch Your First Productised Offer
You will have something you can market, price with confidence, and sell without writing a single proposal. A clean offer. A clear price. No more custom quoting.
Land 3 New Premium Clients
Your new positioning and sales process will be doing the heavy lifting. Three new clients at fees that reflect your actual value, not what you used to charge out of fear.
Save 10+ Hours Every Week
Systemised delivery, a designed diary, and a practice that no longer depends on you for everything. You will have your evenings back.
Add £100K To £500K In Additional Revenue
Our highest-performing member added just over £1 million in 12 months. That is not the average. But it is what becomes possible when you stop trading time for money.
Your Investment
Two ways to join The Freedom Boardroom.
Both tiers give you the full methodology, the community, and the momentum. The VIP tier adds Amanda in your corner personally, every single month.
Weekly time commitment: expect around 2 to 4 hours per week. This is designed to fit around your practice, not on top of it.
The Freedom Boardroom
£600
per month + VAT. 6-month minimum commitment
Weekly group calls with Amanda and the room
Peer community of ambitious accountants and bookkeepers building alongside you
Two live events in London every year: strategy, connection, and implementation days you will not find anywhere else
Up-to-date marketing training that evolves as the market does
The full Productised Freedom Practice methodology across all nine strategies
Templates, tools, and spreadsheets for every stage: offers, pricing, branding, marketing, and sales
Full training vault covering offer design, pricing strategy, positioning, marketing, branding, sales conversations, delivery, and systems
Book a call if you would like more info
The Freedom Boardroom VIP
£2,000
per month + VAT. 6-month minimum commitment
Everything in The Freedom Boardroom
Monthly one-to-one session with Amanda personally
One-to-one WhatsApp access to Amanda for quick answers, support, and the moments when you need a steer between calls
Direct access to the person who built the methodology, working on your specific practice, your specific challenges, your specific goals
Personalised strategy on your offer architecture, pricing, positioning, marketing, and sales process
Accountability at the highest level: Amanda knows your numbers, your clients, and your plan
CLient Results
What becomes possible inside the freedom practice boardroom
You have tried conferences, courses, and programmes before.
But most of them were not built for where you actually are. They gave you information without implementation, inspiration without accountability, and ideas without someone inside your business helping you act on them.
Chartered accountant
£150K+ Generated. A £7K Client Landed Directly from LinkedIn.
Kim Malor, Krystal Clear Accounting
"I wanted a proven system to help me gain bigger clients and present myself more professionally."
When Kim joined, she already knew a lot about marketing but could not convert it into results. She had no structured offer, no clear positioning, and no signature system she could talk about with confidence. She knew what she wanted to do but had no clear path to get there.
We focused on three key shifts:
Creating her Signature System so she had something solid and differentiated to take to market
Shifting her mindset around what she was worth and who she could serve
Building her confidence and visibility so bigger clients could find and choose her
Her mindset shifted completely. She started winning bigger clients, including a £7K client who found her directly through LinkedIn after implementing what she had learned. Total revenue generated through the programme exceeded £150K.
"I brought in over £150K in total, including a £7K client directly through LinkedIn after implementing what I learned."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Bookkeeper
From £60-80 Per Month Per Client to New Clients Coming in at £1,400 a Month.
Emily Inman, Zynct
"I questioned if this stuff was even real at the start. But it works."
When Emily joined, she was getting clients through referrals but they were not always the right fit. Her average fee was between £60 and £80 a month. She lacked the confidence to reach out to people she did not already know and dreaded the idea of sending messages to strangers.
We focused on three key shifts:
Picking a niche and positioning herself as an expert in one area rather than a generalist
Building a daily outreach habit and the confidence to show up consistently
Rebuilding her pricing model to reflect the value she was delivering, not the hours she was spending
Emily went from reluctance around outreach to sending messages daily without hesitation. She took on over 100 clients. Her average monthly fee rose to £300, with new clients now onboarding at over £1,400 a month. The business looks completely different.
"It's not just about fees. It's changed how clients treat me, how confident I feel, and the opportunities coming my way."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Accountant
£150K Added in 12 Months. Clients Now Paying an Extra £350 a Month on Top of Standard Fees.
Phool Ashraf, Gains Accountants
"What feels impossible now will soon feel routine."
When Phool joined, she wanted to build a successful niche firm but did not know where to start. She had no focused marketing, no Signature System, and was not consistently visible in front of the right people. Clarity and confidence were both in short supply.
We focused on three key shifts:
Building a successful niche firm with a clear offer that was a perfect match for the right clients
Creating a Signature Solution clients would pay an additional premium to access
Developing consistent visibility so the right people could see and choose her
Clarity and confidence increased significantly. The offer became a perfect match for target clients. Signature solution clients now pay an extra £350 a month on top of standard fees, plus a one-off £995 set-up fee. £150K was added to revenue in the 12 months following implementation.
"We added £150K in the past 12 months alone. Our offer is now a perfect match for our target clients."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Accountant
Turnover Up 50%. Average Client Fee Now Five Times What It Was.
Dave Tully, My Digital Accounts
"We've been big fans of the work Amanda has put together."
When Dave joined, he wanted a focused, determined approach to attracting the type of clients he actually wanted to serve. His marketing was inconsistent, the client mix was not right, and he had no real strategy behind how the practice was growing.
We focused on three key shifts:
Building a successful niche firm with a clear offer that was a perfect match for the right clients
Creating a Signature Solution clients would pay an additional premium to access
Developing consistent visibility so the right people could see and choose her
The practice grew significantly in both revenue and quality. Turnover increased by 50 percent. The average fee for new clients is now five times what the previous average was. The right clients are coming in and the practice looks exactly as intended.
"Since working with Amanda, we increased our turnover by 50 percent. Our average fee for those clients has been five times what our previous average fee was."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Accountant
Business Quadrupled in the First Six Months.
Ceri Williams, Oxwich Accountancy
"Amanda provides a level of support that is exceptional and way beyond what I was expecting."
When Ceri joined, her practice had hit a wall nine months in. She had picked up some easy early wins locally but had no real sales or marketing strategy. She did not know which tactics to use, how to position herself, or what kind of message to put out. She knew she needed proper support rather than another list of tactical fixes.
We focused on three key shifts:
Defining her niche and refining her offer into something she could articulate and sell with confidence
Crafting a clear message she could use to attract and convert the right clients
Building skills and a strategy she could go back to and refine as the business evolved a Signature Solution clients would pay an additional premium to access
Ceri did not just get tactics. She got a strategy she owned. The business quadrupled in the first six months. She is still using and refining the same approach today and has built lasting capability rather than a short-term fix.
"Working with Amanda helped me decide on a niche, refine what my product was, and craft that into a message I could use to sell to clients. It helped me quadruple my business in the first six months."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Bookkeeper and advisor
£1,500 a Month Client Signed in Month One. Now Targeting £140K Growth This Year.
Rayanne Armand, Root2growth
"I couldn't believe it. Marketing was this black box I didn't understand."
When Rayanne joined, she had always relied on referrals and local networking. Her social media had never generated any client work. Marketing felt opaque and she had no system behind how she found new clients. She had the expertise, she just had no structure around how to bring it to market.
We focused on three key shifts:
Building clarity and structure around her niche so she could start having the right conversations
Creating a marketing approach she could turn on and off as the practice demanded
Setting growth targets backed by a process she trusted to get her there
Within the first month, Rayanne signed a £1,500 a month client. She now has set growth targets with her team and is aiming to add £1,000 in new recurring monthly fees every month, putting £140K on to the top line this year. The process is in place to make it achievable.
"Within the first month, I signed a £1,500 a month client. We are now aiming to grow by £1,000 in recurring monthly fees each month, adding £140K to our top line this year."
Important: Results Disclaimer
The results shown are from a real Business Advisor Academy client. Individual results vary and depend on effort, experience, and circumstances. These outcomes are not guaranteed.
Imagine knowing exactly who your clients are, what you charge them, and why they stay.
Imagine getting paid before you start the work. Imagine forecasting your revenue 12 months out with confidence. Imagine finishing on a Friday knowing that Monday is handled. Imagine taking a holiday without your phone buzzing. That is what a Productised Freedom Practice feels like from the inside.
Most practice owners are running an O.L.D. practice and do not even realise it.
You went into this profession because you were good at the work. Somewhere along the way, the work took over. More clients. More compliance. More hours. More staff problems. And the expertise you give away in every client meeting? Nobody is paying for it.
There is a name for this. It is an O.L.D. practice. And it looks the same almost everywhere.
Some practice owners try to fix it by growing. More clients, more team, more revenue. All that does is build a Monster Business: bigger, hungrier, harder to manage, and no more profitable. The hours go up. The margins go down. The freedom gets further away, not closer.
You have probably tried some of it already. Raising your prices a little. Hiring someone to take work off your plate. Letting go of your worst clients. Working longer hours and hoping it gets easier. Maybe even changing your software or adding a new service line. None of it changed the fundamental problem, because the model underneath was still broken.
If you could have fixed this alone, you would have done it by now. What got you to where you are will not get you to freedom. It will get you to exhaustion.
The O.L.D. Practice
Overworked. You are the bottleneck. Every decision runs through you, every client expects you personally, and your diary controls your life.
Limited. Your revenue is capped by the hours you can sell. You have hit a ceiling and the only way to grow is to work more or hire more, both of which make the problem worse.
Demoralised. You started this practice to build something meaningful. Instead, you look like everybody else, you are undercharging for your best thinking, and you are wondering when it stopped being rewarding.
The Productised Freedom Practice
Fewer Clients, Deeper Relationships. You work with people who value what you do, pay premium fees, and would never dream of going elsewhere.
Revenue Without A Ceiling. Your offers are productised, priced for value, and delivered in ways that do not depend on your personal hours.
A Differentiated Position In The Market. You are known for something specific. Clients come to you because nobody else does what you do in the way you do it.
The Freedom Boardroom exists to take you from one to the other.
Permanently.
If You Are the Most Ambitious Person in Every Room You Walk Into, You Are in the Wrong Rooms.
The Freedom Boardroom puts you alongside practice owners who think the way you do, who refuse to settle for a practice that runs them instead of the other way around.
THE METHODOLOGY
Nine strategies. Three pillars. One outcome.
The Productised Freedom Practice methodology has been built over a decade and tested with hundreds of accounting, bookkeeping, and fractional CFO practices around the globe. It covers every lever that determines whether your practice gives you freedom or takes it away: your offer, your pricing, your marketing, your brand, your sales process, your delivery, and your systems.
This is not theory. Every strategy comes with up-to-date training, templates, tools, and spreadsheets you can implement the same week. The methodology evolves as the market does, so you are never working from a playbook that expired two years ago.
Productise
Get crystal clear on your offer. Unpack your expertise into a Signature System that clients can actually buy. Create Delivery Snapshots that demonstrate your value before anyone picks up the phone. Hunt your niche so you have a differentiated position competitors cannot copy.
Monetise
Build your audience using The 123 Marketing Rule. Deepen trust with The Trust Accelerator so prospects already believe in you before the first conversation. Master The Champagne Close so sales feel like a natural next step, not a pitch. Price with confidence because your offer is built to command premium fees.
Systemise
Cement your client relationships with a First 100 Days onboarding that locks in loyalty from day one. Design your Perfect Week Blueprint so your diary serves your life instead of consuming it. Build your Leveraged Ladder so growth multiplies your impact without multiplying your hours. Get your team working to a system so they stop needing you for every decision.
The Outcome
Where the three pillars overlap, you get more time, more value, and more profit. At the centre of it all sits your Productised Freedom Practice: a business built entirely around the life you want to live.
THE RELATIONSHIP ECONOMY
Everything in this methodology is built on one belief.
The most powerful marketing strategy available to an accounting or bookkeeping practice is not a campaign, a funnel, or a content calendar.
It is a relationship so deep that clients cannot imagine being without you, refer others without being asked, and pay premium fees without question.
The technical work that used to justify your fees is being automated, offshored, or undercut every year. The practices that survive what comes next will not be the ones with the best software or the lowest prices. They will be the ones with the deepest relationships and the clearest positioning.
Every strategy you learn inside The Freedom Boardroom is designed to build, deepen, and monetise those relationships in a way that serves your clients and sets you free.
"If you think it is about creating a bigger practice you are missing the point. It is about creating a life of freedom."
Amanda C. Watts
The Freedom Boardroom is for practice owners who recognise themselves in at least three of these.
You give away your best thinking for free. Clients get transformational advice in every meeting and you never charge for it.
You look like every other practice in your market. There is nothing about your positioning, your offers, or your brand that makes you the obvious choice.
You get clients through referrals, which is great, but they are not always the right clients. You end up saying yes to work that does not fit because it came through someone you trust.
You have a few Vampire Clients who suck the life out of you. They consume your days and your evenings, they pay the least, and they complain the most.
Your revenue looks healthy on paper but your profit margins tell a different story. You are underpricing your best clients and overservicing the ones who pay the least.
You have a small team but you are still the bottleneck. Every question, every decision, every difficult client conversation runs through you because nobody else can do it the way you do.
You have built (or are building) a Monster Business: chasing revenue, hiring team, adding clients, and watching your profit margins shrink while your workload grows.
You have outgrown the people around you. You want to be in a room with practice owners who are ambitious, talented, and building something that matters.
Your Investment
Two ways to join The Freedom Boardroom.
Both tiers give you the full methodology, the community, and the momentum. The VIP tier adds Amanda in your corner personally, every single month.
Weekly time commitment: expect around 2 to 4 hours per week. This is designed to fit around your practice, not on top of it.
The Freedom Boardroom
£600
per month + VAT. 6-month minimum commitment
Weekly group calls with Amanda and the room
Peer community of ambitious accountants and bookkeepers building alongside you
Two live events in London every year: strategy, connection, and implementation days you will not find anywhere else
Up-to-date marketing training that evolves as the market does
The full Productised Freedom Practice methodology across all nine strategies
Templates, tools, and spreadsheets for every stage: offers, pricing, branding, marketing, and sales
Full training vault covering offer design, pricing strategy, positioning, marketing, branding, sales conversations, delivery, and systems
Book a call if you would like more info
The Freedom Boardroom VIP
£2,000
per month + VAT. 6-month minimum commitment
Everything in The Freedom Boardroom
Monthly one-to-one session with Amanda personally
One-to-one WhatsApp access to Amanda for quick answers, support, and the moments when you need a steer between calls
Direct access to the person who built the methodology, working on your specific practice, your specific challenges, your specific goals
Personalised strategy on your offer architecture, pricing, positioning, marketing, and sales process
Accountability at the highest level: Amanda knows your numbers, your clients, and your plan
Your MENTOR
Amanda C. Watts
Creator of the Productised Freedom Practice methodology. Author of The Relationship Economy. Built for freedom.
Amanda has spent over a decade working with hundreds of accounting, bookkeeping, and fractional CFO practices around the globe, helping them stop giving away their expertise for free and start building practices that pay them what they are worth.
Her methodology is built on a simple belief: that the depth of your client relationships is the only competitive advantage that cannot be automated, copied, or undercut. Everything in The Freedom Boardroom flows from that conviction.
Before building this methodology, Amanda ran a 14-person agency. On paper it looked like success. In reality it was a Monster Business: too many clients, not enough profit, a team she had to manage, and a life that revolved entirely around the work. She was exhausted. She dismantled it and rebuilt from the ground up. The Productised Freedom Practice methodology is what she built instead, and The Freedom Boardroom is where she teaches it.
"If you think it is about creating a bigger practice you are missing the point. It is about creating a life of freedom."
Is This Right for You?
The Freedom Boardroom is not for everyone. That is intentional.
We keep the room focused so everyone inside can move fast and get results. Here is how to know if you are a fit.
This Is for You If...
You are running an established accounting or bookkeeping practice doing £100K+ in revenue.
You already get results for your clients. The problem is your model, not your ability.
You are ready to do the work. You do not need hand-holding. You need a system to implement and someone to hold you accountable.
You want fewer clients, higher fees, and a practice that gives you your time back.
You make decisions when the path is clear.
You are not looking for permission. You are looking for the right plan.
This Is for You If...
You are a start-up that has not yet built a client base or proven you can deliver results.
You do not need to know your niche or have your offers figured out (we work on that together inside the room), but you do need an established practice with real clients and real revenue.
You want to pile on more low-priced clients and grow through volume instead of quality. This methodology is about fewer clients at higher fees, not more clients at lower ones.
You want someone to do it for you rather than mentor you through it. This is not an agency. We do not find you clients. We show you how to find them.
You want to build a big firm, grow your team, and sell one day soon. This is about building a practice with higher revenue, fewer clients, and a small team that gives you freedom now.
You have worked with multiple coaches and they were all the problem.
If you are already getting results for clients and you know the model needs to change, The Freedom Boardroom gives you the structure, the methodology, and the support to build a practice that pays you what you are worth and gives you your life back.
Pays for Itself
members make back their investment with a single new client.
At £600 a month, one new client at premium fees covers your entire year inside The Freedom Boardroom. And most members land that client within the first 90 days.
This is not a "maybe it will work" situation. This is a methodology that has been tested with hundreds of accounting and bookkeeping practices over the last decade. If you show up and do the work, it works.
We start by finding the leverage already sitting inside your practice, the expertise you are currently giving away for free, and turning it into a productised offer you can sell immediately. Then we build the marketing, the sales process, and the systems that keep it going.
There is a 6-month minimum commitment because that is the minimum time needed to build real momentum. Most members build and sell their first productised offer within 60 days, but the deeper transformation (your positioning, your marketing engine, your systems) takes the full six months to lock in. After that, you continue month-to-month for as long as it is valuable. Most stay for 12 months or more.
There is no money-back guarantee. The Freedom Boardroom is for practice owners who bet on themselves.
Questions
Still have questions?
Here are the ones we hear most.
How much time do I need to commit each week?
Around 2 to 4 hours. That includes the weekly group call and time to implement what you are working on. This is built to fit around a busy practice, not add to the overwhelm.
What if I miss a call?
Every call is recorded and available to watch back. You will not fall behind if you miss a week. The methodology is designed so you can move at your own pace with the support of the room.
How long do most members stay?
There is a 6-month minimum commitment because meaningful change takes time. After that, you continue month-to-month for as long as it is valuable. Most members stay for 12 months or more because the methodology keeps giving them new levers to pull as their practice evolves.
I am still doing mostly compliance work. Is this too early for me?
If you are doing £100K+ in revenue and you know the model needs to change, you are ready. Many members join while still delivering compliance-heavy services. The methodology helps you transition at a pace that works for your practice and your clients.
Do I need to know my niche or have my offers figured out before joining?
No. That is exactly what we work on together inside the room. Hunting your niche and building your offers are two of the nine strategies in the methodology. You will be guided through both with a proven framework and the support of Amanda and the room. You do not need to arrive with the answers. You just need to arrive with an established practice and the willingness to do the work.
Will this work for bookkeepers as well as accountants?
Yes. The methodology works for any practice built on expertise and client relationships. Accountants, bookkeepers, and fractional CFOs all use the same framework. The principles are the same. The application is tailored to your practice inside the room.
What is the difference between the standard tier and VIP?
Both tiers give you the full methodology, the community, the weekly calls, the London events, and all the training. VIP adds a monthly one-to-one session with Amanda and direct WhatsApp access for quick answers between calls. If you want personalised strategy on your specific practice, VIP is the tier for you.
I am nervous about letting go of clients. Will you help with that?
Yes. Removing Vampire Clients is one of the first things we work on, and it is done with a plan, not a panic. You will have the support of Amanda and the room to make those decisions confidently. Most members say it was the single best thing they did for their practice.
Will you help me reprice my existing clients?
Yes. Repricing your existing client base is one of the most uncomfortable and most rewarding things you will do inside The Freedom Boardroom. We give you the framework, the language, and the confidence to do it properly. Most members find that their best clients accept the new pricing without hesitation, and the ones who leave were the ones they needed to lose anyway.
I have a small team. Does this help with that?
The methodology is designed for the practice owner, but when you systemise your delivery and clarify your offers, your team benefits directly. They know what they are delivering, how to deliver it, and when. You stop being the bottleneck for every question and every decision. The goal is a small, focused team that runs without you managing every detail.
Take Your Seat
Apply to Join The Freedom Boardroom
Places are limited on both tiers. Whether you join the room or go VIP, you are getting the full methodology from the person who built it.
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