"From burned out agency owner to the leading productisation specialist for accounting firms on the planet."
I built a monster business and let vampire clients, people pleasing and zero boundaries run me into the ground. Then I figured out how to fix it, and I’ve spent the last ten years teaching accounting firm owners how to do the same.
I was running an agency with a team of 14, filling events in London every month with over 100 people in the room. From the outside it looked like I had it all figured out.
Behind the scenes I was doing everything for everyone. Clients were demanding because I’d let them be. I’d never set a boundary in my life because I was a people pleaser, and if a client wanted more, we gave them more. I told myself that was good service.
Revenue was high but I wasn’t taking much of it home. I kidded myself I could work that hard because I enjoyed it. The truth is I worked that hard because I had the wrong business model.
I was doing everything right and I was still exhausted, underpaid and completely stuck.
Then I burned out. Properly burned out. I spent weeks in bed and couldn’t work or think straight. And in that stillness I started to see every mistake I’d made with painful clarity.
I’d chased revenue and ignored profit. I’d said yes to every client whether they were right for us or not, and I’d never once stopped long enough to ask whether any of it was actually working.
And the honest answer was that none of it was.
I knew exactly what not to do because I’d spent years proving that. What I didn’t know was what to do instead, and I decided I wasn’t going to guess my way through it anymore.
I knew exactly what not to do because I’d spent years proving that. What I didn’t know was what to do instead, and I decided I wasn’t going to guess my way through it anymore.
In that moment,
everything shifted.
I didn’t have the answers and I wasn’t going to pretend I did. I needed to learn how to build this properly, from people who had already done it.
Over the last ten years I’ve invested more than £250,000 in learning, trialling and optimising how to run a business the right way, one that attracts great clients and generates real profit while giving you your life back. I called the result the Productised Freedom Practice.
In 2016 I started working with accounting, bookkeeping and fractional CFO practice owners, and I saw the exact same pattern everywhere I looked. Practice owners who were technically excellent and loved by their clients but working 50-plus hours a week, buried in compliance and undercharging for the work they loved. People pleasers with no boundaries and no plan to change any of it.
The model was the problem, the same way it had been the problem in my own business.
Since 2009 I’ve worked with more than 3,000 practices across 23 countries. Between them my clients have brought in over £47 million in extra revenue, and some have 3x’d to 10x’d their prices in as little as three months. They’ve got rid of the vampire clients, replaced them with clients they actually enjoy working with, and built practices that let them pick up their kids at 3pm, buy the dream car, take a real holiday and come back to a business that ran fine without them.
I’ve written three best-selling books and hosted two podcasts, and I built the Business Advisor Academy from scratch. I was a mentor for Virgin StartUp and won Best Product in 2017, and I’ve spoken on the QuickBooks and Accountex stages alongside being featured on the Accounting Influencers Podcast, the Grow Your Firm Podcast, My Favorite Mistake and dozens of others.
Professional Bio
I am the leading productisation specialist for accounting, bookkeeping and fractional CFO practice owners. I created the Productised Freedom Practice™ methodology, a structured approach to helping practice owners productise, monetise and systemise your expertise so you can dramatically increase your profits and work fewer hours.
Since 2009 I have worked with more than 3,000 practices across 23 countries, and my clients have collectively generated over £47 million in additional revenue. Over 200 practitioners have been certified as business advisors through the Business Advisor Academy, and some of the fastest-growing, award-winning accounting firms in the world have come through my programmes.
I have a deep passion for marketing, positioning, pricing, productising and niching, and learnt much of it the expensive way. I wasted over £150,000 on Facebook advertising before realising that attracting high-value, ideal clients has nothing to do with paid ads and everything to do with relationship marketing. That lesson shapes everything I teach today. I have spent over a decade and more than £250,000 mastering how these disciplines work together to help practice owners like you attract better clients, charge what you're worth and build practices that give you your time back.
I was a mentor for Richard Branson’s Virgin StartUp, won the award for Best Product in 2017, and has been a keynote speaker on the QuickBooks and Accountex stages. I have been featured on the Accounting Influencers Podcast, the Grow Your Firm Podcast, My Favorite Mistake with Mark Graban and dozens of others.
I am host of The Business Advisor Podcast and have authored three best-selling books including The Pioneering Practice.
My mission is to change the operating model of an entire profession so that no practice owner has to sacrifice their life for their livelihood.
Listen to The Business Advisor Podcast at businessadvisorpodcast.com.
New Book from Amanda C. Watts Out Now
Productised practice playbook
Productise Your Practice To Transform Your 60+ Hour Workweek Into Just 10 Hours Of Clients Delivery Whilst Increasing Your Take Home Pay
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Productised Practice Playbook
Productise Your Practice To Transform Your 60+ Hour Workweek Into Just 10 Hours Of Clients Delivery Whilst Increasing Your Take Home Pay
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