Kim Malor
I wanted a proven system to help me gain bigger clients and present myself more professionally. I liked the structure and training element because I knew it would give me the confidence to actually follow through.
Amanda holds me accountable, pushes me out of my comfort zone, and tells it like it is, which I love. The training and done-for-you tools make it easier to implement, and having the signature system has given me something solid to talk about with confidence.
Even though I already knew a lot about marketing, this helped me level up. My mindset has completely shifted.
I brought in over £150k in total so far, including a £7k client directly through LinkedIn after implementing what I learned.
If you want real results and you’re ready to take your business seriously, work with Amanda. It’s one of the best decisions I made.
Katey Massey
I wanted to grow my practice but had no idea where to start. After watching Amanda’s webinars and videos, I knew I wanted to work with her.
Now I’ve got clear focus on who I want to target and what to say. I’ve built confidence in running webinars and having an online presence. I picked a niche, positioned myself as an expert, and have a much better understanding of what I’m good at and how to articulate it.
So far I’ve added an extra £30k in annual revenue.
If you’re thinking of working with Amanda, do it. You won’t be sorry.
Phool Ashraf
I started working with Amanda to learn how to market our services effectively but stayed to build a firm that gives me money, time and mental freedom. I’ve learned how to build a successful niche firm, offer valuable advisory services, focus on high ROI marketing and attract A-grade clients.
Our offer is now a perfect match for our target clients, and we’re consistently visible in front of the right people. We’ve added £150k in the past 12 months alone. My clarity and confidence have increased 1000 percent.
If you’re serious about building a high-value firm, join now with trust and do the work. What feels impossible now will soon feel routine.
Huge thanks to the whole team.
Elizabeta Ivonciene
Since working with Amanda, I’ve signed two clients at higher fees than I normally would. That has eased a lot of financial pressure and helped me feel more settled.
One of the biggest shifts has been internal. I’ve started to believe I can actually do this. I used to think I just wasn’t good enough, but putting my thoughts on paper helped me see that I am. I’ve also realised how powerful it is to make even small progress each day.
Conversations are finally happening, which is a big deal for me. I would absolutely recommend working with Amanda and the team.
Garfield Reece
A friend recommended working with Amanda to help me improve my sales and marketing skills at a practical level. Amanda’s training is the best I’ve ever had and I’ve spent over £90K on training in the past eight years.
She’s genuine, authentic, and her step-by-step approach just works. I now understand my niche, I’ve built my signature system, and I know how to run a webinar.
My sales and marketing confidence started at zero and I’m now at 100 percent. I’m projecting £80K and the results are unfolding because I’ve actually implemented what I’ve learned.
If you’re considering working with Amanda, just do it. Do the work, ask questions, and you’ll get results. She’s all in and she genuinely wants you to win. We just love her.
Joey Albertson
I was drowning in compliance work, constantly stressed, and not making enough money. I knew I needed a way out, but didn’t know how.
As soon as I met Amanda, I saw a clear path forward that didn’t demand more of my time.
Since then, I’ve built a signature system that’s shaped my offer, helped me run webinars, and even launch a course. I’ve had so many breakthroughs. Amanda truly knows her stuff and the support from her and the team paid for itself within a month.
I used to think I ran a general bookkeeping business and would take on anyone. Now, I run an efficient advisory practice with a clear niche and a strong sales approach. My confidence has completely shifted.
I now know exactly who I work with, how to market to them, and how to convert the right clients.
I’ve brought in $150K and finally enjoy my work again.
If you’re on the fence, don’t hesitate. You’ll learn more than you expect and grow a business you’re proud of.
Karen Woller
Since joining the programme, I’ve brought in 3 new clients in a single week. Marketing no longer feels hard. I have a system now and I’m starting to use it. My signature system gives me a really clear way to explain what I do and how I do it. I’ve also rolled out my new brand, which is nearly finished.
The community and ongoing access to Amanda’s insight has been a huge part of the journey. I’ve already recommended the programme to other accountants and I’m excited to take the next steps. Amanda, thank you for your support and guidance. It’s made a real difference.
Kevin Bannister
Amanda and the team are great. In a short space of time I’ve niched my marketing, created a signature system, built a niche audience online, and become known in my industry. I’m now exhibiting at industry conferences and speaking at events.
Amanda and the community challenge you, push you to think differently, and hold you accountable. Her experience working with accountants, without being one herself, is actually a strength. She’s not repeating the same advice as everyone else. She’s testing the market and helping you adapt.
Clarity is key, and Amanda has a knack for pulling out the answers you already know but haven’t been able to see. My offering is now much more straightforward.
I’ve always been confident in person, but online, I had zero confidence. I’d never gone live or done videos. I’ve now done 100 days on video and spoken at my first event, with more planned. My confidence has grown across the board.
I didn’t have any clients to upsell before. I’ve brought in about £12k so far and properly launched a programme. The structure from my signature system is now in place and working well.
Amanda is more than someone who helps with marketing and sales. She’ll challenge you and help build a better version of you.
Monika Barry
I’ve confidently sold a Cash Flow packaged service which increased the fees for that client by x 5. This has helped me see how much value I can offer to clients.
The programme has been a great confidence boost overall. I’ve connected with like-minded professionals, increased my marketing content, and gained time back in my personal life too. The London event was a highlight for learning and networking, and unexpectedly led to my 13-year-old making his own breakfast and lunch which has saved me time each day.
I love the programme. It’s been an amazing four months so far and I would absolutely recommend it.
Nishi Patel
We were looking for a specialist to help us grow N-Accounting and decided to work with Amanda. One of the most important things that came out of it was the creation of our signature solution, the Apex Program. It’s been a game-changer for us and incredibly valuable for our clients.
Amanda and the team are great to work with. Any time we had a question or needed clarity, we got straight answers and useful direction. It’s definitely something we’d recommend to others.
Our clarity has massively improved, our confidence as a team has grown, and our marketing is now flourishing. Since launching our signature solution, clients are paying an extra £350 a month on top of our standard services, plus a one-off £995 setup fee.
If you’re considering working with Amanda, go for it. It’ll help you close any gaps in your knowledge and give you the support and structure to create something that really works for your business.
Rayanne Armand
Working with Amanda has completely changed my business. Within the first month, I signed a £1,500 a month client. I couldn’t believe it. I’d always relied on referrals and local networking, and my social media had never brought in any work. Marketing was this black box I didn’t understand.
This gave me clarity and structure. The niche work and using DMs in a non-salesy way helped me start having high-value conversations I never imagined I could have. I wouldn’t have had the confidence to do any of that without the structure Amanda provides.
When things got busy, I was able to switch my marketing off and back on again. I wouldn’t have known how to do that before. That flexibility was massive for me.
Now I’ve set growth targets with my team. We’re aiming to grow by £1,000 in recurring monthly fees each month, adding £140,000 to our top line this year. It feels realistic and achievable because we have the process to get there.
If you are ready to do the work and commit to it, this works. I’ve seen it in my business and in others too.
Debbie Hancock
Amanda helped me establish a niche where I’ve built a good audience, and I’m now partnering with a number of people within that niche. She also got me into doing videos and helped me quickly secure a client who pays me £1,700 a month, plus he’s brought over some of his other businesses.
She didn’t just help through the training. I put a question in the group, and she followed up privately and gave me an extra push. That support really impressed the client and he signed up instantly. I’ve used that approach going forward.
Amanda gave us a structure to follow for strategy calls, which has really helped. It gives you a process and the confidence to know what to say. She’s helped me build my audience, establish my niche, and gain confidence in myself.
If you want to establish a niche, have structure in your discovery calls, and get more clients get support from Amanda, it’s definitely worth it.
Jess Weston
I felt stuck and wasn’t attracting the kind of clients I wanted. I had a lot of vampire clients and knew something needed to change. I started watching Amanda’s videos and quickly realised I needed more of what she offered.
Since working with Amanda, I’ve already doubled the fees of my current clients and added to my monthly revenue with a couple of new clients. The help and advice Amanda gives, along with the support from others in the group, is completely invaluable. If you’re thinking about working with Amanda, do it. You won’t regret it.
Tanyaa Kilham
Working with Amanda has shown me that I don’t have to play small, my opinions and knowledge are valued. I know more than I let myself believe.
Since joining her programme, I’ve signed a client to my Profit Framework, added a $2,500 monthly advisory package, sold a beginning advisory package, and onboarded a $3,300 per month client.
I love the community and would definitely recommend working with Amanda.
Phil Walker
We won a win a £5k per month client using the model we developed, and it really brought home just how massive the concept of our signature system is.
We’re now further segmenting our services into offers that leverage the structure to allow us to add value to clients along a journey and help us generate tier 1 services with the ultimate pursuit of high value retainers.
Thank you for the motivation along the way.
Julia Leask
I knew I needed help with sales and marketing. I was improving slowly on my own but not enough. When I came across Amanda’s work, I knew it was what I needed. I used my bounce back loan to invest in myself and the business, and I’m so glad I did.
Over the past few months, I’ve been learning consistently and the group has been incredibly supportive. Being around others working toward the same goals has helped massively. The real difference came when I actually started following the steps properly and implementing what was being taught.
Now I’m charging the fees I want for advisory and outsourcing the compliance work I don’t enjoy. There’s no more cold calling. I build relationships online, qualify leads properly, and only move forward when there’s a genuine fit. It’s all about permission, positioning, and solving real problems.
The confidence I’ve gained is huge, not just in strategy or pricing, but in how I show up. The community makes a massive difference. You can ask anything, and you’re never made to feel silly. We’re all trying to do our best for our clients, and working this way has helped me get much further than I would have alone.
Helen Preece
Since joining Amanda’s programme, I finally recorded my video and overcame the fear of doing it. I’ve pitched my Signature System to a networking group and got a warm lead from it. I’ve also lined up a speaking gig at a growth workshop, opened the door to collaborate with a business coach, and started getting feedback from my social media guy to refine the messaging.
I would 100 percent recommend the programme. The support from others on the course is amazing and a real selling point. We’re all working towards similar goals, and doing it together makes a big difference.
Andy Cristin
Working with Amanda has completely changed how I approach marketing. I now have a clear system to work with potential partners and ideal clients, using my book as a tool to start those conversations. The insights I’ve gained go far beyond anything I’ve found elsewhere. I feel much clearer and more confident about what I’m doing. If you’re the right fit, I’d say go for it.
Rene Pavlides
We started working with Amanda when our firm was brand new. We only had one client and were still working full time. We’d been following Amanda’s content, read her book, and knew straight away she understood our industry. She knows marketing, she gets accountants, and we’d seen someone we know succeed after working with her. That gave us confidence.
It felt like a big investment at the time, but we covered the cost within the first couple of months. Our monthly recurring revenue grew massively in just five months. That growth wasn’t just about what Amanda teaches on marketing and sales. It was the confidence, the mindset shift, and the community. That part’s been invaluable.
If you’re on the fence or worried about whether it’s worth it, all I can say is it changed how we run the business and how we approach growth. It’s been the best investment we’ve made.
Neil Harrison
I started working with Amanda to formalise my marketing strategy and improve the way we bring in new clients. We were already growing at a decent pace, but I wanted that growth to be more consistent and strategic.
Working with Amanda has given us a real edge. I’ve learned a lot, it’s been well worth the investment, and the sessions are always valuable.
Highly recommend.
Mili Cortina
I came across Amanda and her approach instantly stood out. She wasn’t pushy or overhyping anything. She was credible, confident, and clear, and that reassured me.
The support, the structure, and the direction offered is spot on. You still have to do the work, but it’s all laid out. If you’re on the fence, don’t hesitate. This will change how you see things and how you run your business.
Hannah Winman
Working with Amanda and creating my signature system has given me the clarity and structure I needed to focus more on the advisory work I really enjoy. I’ve started passing other work to colleagues so I can spend more time on that side of the business.
I’ve also been able to take time off with my family for half term which is something I haven’t managed in a long time. Switching to a new system in January has also saved us money and should free up time too. Best of all, I wasn’t buried in tax returns this January. I actually had the space to work on the business.
I’d absolutely recommend working with Amanda and the team.
Racheal Thornley-Layton
I started working with Amanda after being in her free group. I’d always relied on referrals but reached the point where I wanted to grow and take things further. I needed something that would support that next step.
What I’ve found is a brilliant mix of training, marketing, networking, and support. There’s a really strong community and everything feels focused on helping you move forward. Even in a short time, I’ve found it really useful and I’m excited to keep going.
Clive Stuart
I’d been aware of Amanda for a while and was really impressed with the webinars she provided. Loads of common sense, loads of value, and no hard selling. I figured if she was giving that much value for free, there had to be even more working with her.
The biggest benefit has been that it caused us to totally rethink our strategy. It made me realise that although I was okay doing bookkeeping and management accounting, it really wasn’t my passion. My passion was management consulting, mentoring and coaching, and those are high value services. So we decided to refocus our whole practice to help coaches and private practices grow their businesses. That change has brought us more benefit than anything we could have done by staying with our original client base.
It opened our eyes to new marketing thinking, opportunities, and methods. The value is not only in what Amanda provides through her material, but also in the input she gives during Q&A sessions, dealing with issues far beyond what you’d expect. She just keeps giving value in every direction, every day.
The other participants themselves bring value too. They share their own experiences and, most importantly, seeing the sales they are making at higher prices than they ever anticipated is hugely motivational.
You simply can’t keep relying on old methods. You need to get involved and change your strategy. I’d have no hesitation in recommending working with Amanda. Become part of the community and become a winner like the rest of them.
Alastair Barlow
Amanda brings a huge amount of expertise to all our questions and challenges and has many words of wisdom, she certainly knows her stuff and she’s also a pleasure to work with!
Amanda has transformed our marketing strategy & execution and I would highly recommend Amanda to any firm that’s serious about improving theirs!
Gerty Green
I’ve been a follower of Amanda since I started my practice. I used to listen to her in the mornings on my way to work. Every time I had exams coming up, my husband would say, “You’re not allowed Amanda for two weeks,” and only after my exams could I listen again. So you can imagine how strong Amanda’s influence has been on me and how much value I get from her.
I believe in fate, and it happened that I managed to get the amount needed to work with Amanda.
The support is so involved. The information you gain is immense. It goes so much deeper than anything else available online.
There’s no way you can go wrong working with Amanda. I’m so excited about this journey.
Kenny Harrison
We started working with Amanda because we wanted to streamline how we attract new business and build confidence in our approach. Even though we were already busy, the structure helped us focus on our goals, improve follow-up, and make better use of technology.
It’s already shifted how we do things, and we’re expecting even more improvements as we continue. Highly recommend working with Amanda if you want to run your business more efficiently and grow with less stress.
Emily Inman
I knew sales and marketing were skills I was missing. I’d been getting clients through referrals but they weren’t always the right fit. I wanted to learn how to attract the kind of clients I actually wanted to work with.
What really helped me was the mindset shift. The training was great but the support and accountability made all the difference. I was nervous, lacked confidence, and hated the idea of sending messages to strangers. But with Amanda’s help I pushed through it. Now I send messages daily without thinking twice and speak confidently about what we do.
Since then I’ve taken on over 100 clients. My average fee has gone from £60 to £80 per month to around £300, with new clients coming in at over £1,400 a month. The business looks completely different. We’re focused on a niche, delivering more valuable services, and building a strong reputation.
Biggest lessons: mindset is everything, visibility builds trust and credibility, and you have to find your own style. For anyone wondering if it’s worth it, I questioned if this stuff was even real at the start. But it works. It’s not just about fees. It’s changed how clients treat me, how confident I feel, and the opportunities coming my way.
Nicola Barnett
Since working with Amanda, I’ve gained real clarity on how I deliver my services, especially through developing delivery snapshots. Wins so far include growing my LinkedIn presence, bringing a new accountant onto the team, progressing with my advisory offer, and carving out more time with my family.
One of the most valuable parts has been getting years of ideas out of my head and finally turning them into something clear and actionable. I’m really enjoying the process and would 100% recommend it.
Bridgett Fuller
Amanda gives you practical tips and steps to follow, which I really enjoyed. I like a practical approach. A few of the other marketing things I tried were very conceptual, which just didn’t work at all. I wanted something that was practical and that I could put into practice as I went along.
It worked out very well. My marketing is organised and I now have a really good structure to it.
I thoroughly recommend Amanda to anyone who is running a business or wants to really structure the marketing side of it. So much more streamlined than you could ever do by yourself.
Paul Redmond
Since working with Amanda, we’ve built out our Framework and Content Twisters, onboarded new advisory clients, and started handing over more of the delivery to the team so I can focus on the work I enjoy most.
I’ve already recommended Amanda and the programme to others. Massive thanks to everyone involved.
Linda Shiaffino
If you’re struggling to launch or grow your advisory practice, Amanda is the person you need. Her direct, focused, and generous approach has massively accelerated my learning and progress. She cuts through confusion, clears the mental fog, and her content and methods just work. Her success rate speaks for itself. I’m genuinely grateful to be learning from her.
Daniel Traynor
The reason I started working with Amanda was because winning clients was something I’d never really done. I had no experience in it, I didn’t really know how to approach conversations. In fact, I don’t think I had ever taken on a client who wasn’t referred to me by another client, a friend, or a family member.
The big win for me has been gaining the confidence to approach conversations with clients. Having that structure and the whole mindset shift has taken me from someone who shied away from conversations with prospects to someone who now has no trouble with it at all.
The delivery is fantastic, the resources are amazing, and the group itself is so much more than just marketing conversations. It is an entire network of ambitious accountants. That has been an amazing resource, not just for marketing but for technical advice too. As someone working on my own, it is great to have this network of people I can reach out to for help.
If you are thinking about working with Amanda, just do it. It is a winning formula and you definitely will not regret your decision.
Jenny Thomas
I started my practice with just one recurring client and a few bits of work from friends, family, and local networking. When I first spoke with Amanda, she showed me how to attract more monthly recurring clients and better, higher-value work that I actually enjoy.
After implementing what she taught, I got my first two recurring revenue clients and things just grew from there. Whenever I commit to what she teaches, I hit my targets. It’s hard work, but it works. I now consistently get leads and strategy calls in the diary, and I convert them into revenue.
My practice has gone from barely needing childcare to having a full-time trainee accountant and part-time help with the marketing work Amanda teaches. The support is amazing. The group is full of accountants who’ve been through the same stuff, and the advice and feedback is always spot on. I honestly couldn’t have done it without Amanda.
Samantha Sinclair-Day
Working with Amanda has made a huge impact on our business. We’re only a few weeks into the lessons, but already it’s made us stop, reflect, and do the kind of work we’ve been putting off for years. It’s helped us analyse our clients properly and realise the ones we thought we wanted to work with aren’t the right fit after all. That completely flipped our thinking and helped us find a clearer direction.
It’s given us more confidence in what we offer and helped us finalise key processes we’d been sitting on. The support from Amanda and the team is brilliant. Even just listening to others in the Q&A sessions has been incredibly valuable.
If you want to take your business to the next level, I can’t recommend it highly enough.
James Colvin
I wanted to understand how marketing works. I had been relying on referrals and directories, but leads were inconsistent. I needed to do more to achieve what I wanted.
When I met Amanda, it was clear she knew what she was talking about. Her skill in turning accountants into real marketeers is great.
I’ve learned a lot. Everything is laid out step by step, from the mindset shift to the exact actions to take each day. It’s thorough, practical, and gives you the confidence to get started and keep going.
The Q&A sessions and the group add even more support. There is a strong mindset of success, and Amanda really does help you through it.
Working with Amanda has been a worthwhile investment. It has given me the tools to build my practice and made marketing feel systematic rather than a dark art. I’m grateful to be part of it.
Jason Scholey
One of the biggest breakthroughs since working with Amanda has been finally creating a schedule that gives me dedicated time to work on everything in my business. Time has always been my biggest challenge, but having that structure has made all the difference. I now have full clarity on my signature programme and feel confident taking it to market. I would 100 percent recommend working with Amanda. Just make sure you give yourself the time and space to make the most of it.
Javeed Baig
What really stood out working with Amanda was the one-to-one support. Being able to bring small questions and get direct answers gave me the confidence and clarity I needed. Hearing from others further along in the programme was also reassuring. People are sticking with it and seeing results.
The in-person intensive helped me refocus and gave me a fresh approach for the next decade, both personally and for my business. It helped me consolidate everything I had been working on and bring together all the different elements into one clear plan for delivery and engaging with clients.
The programme is structured with clear steps and an end goal. You have to put the effort in, but if you do, you will get the results.
Dionne Sherwood
After working with Amanda, I have completely changed my mindset with regards to marketing. I focus on an area that means I can have good quality conversations with potential clients because I’m in tune with their business and their industry.
I’ve had excellent support from the group and the regular calls. Amanda is really helpful, really positive, and really supportive. The other members in the group are too. We all chip in and help each other. We’ve all got different experiences and we share them. We’re not in competition, we’re helping each other. It’s a fantastic community to be part of.
I’ve seen my practice change. I’ve got people coming to me, and they’re asking for advisory rather than just compliance services. If you’re on the edge and not sure, give it a go and work with Amanda, you will see a complete change in your practice for the better.
Lynn Graham
I feel much more confident knowing that I’ve developed valuable skills, that I already have a lot of knowledge, and that it’s time to share that with clients.
I now have my signature system. Collaborating with others on the programme has been brilliant and helped me realise that it’s up to the client to take action and I don’t have to carry the pressure of guaranteeing an outcome.
I would 100 percent recommend the programme. Amanda has a wonderful team and has created a really supportive community.
Mike Almandras
I’d just launched and had one client and needed a clear structure and process for generating new business. I didn’t want fluff. I wanted something straightforward I could follow.
Working with Amanda gave me exactly that. The level of detail in the training is excellent, and the structure gave me the confidence to stop winging it and actually stick to a process. The weekly calls were really valuable too, not just for getting help with specific challenges but for learning from others who were going through the same thing.
The results speak for themselves. I’ve brought in at least ten times what I invested, and it’s given me confidence in how I approach sales and growth now.
If you’re thinking about doing it, know this: you’ll get out what you put in. You need to show up, do the work, and stay consistent. If you do, it works.
Chris Thomas
I’ve been an accountant for a long time, and I know what to do in terms of growing my practice and adding new clients. But the actual doing it is the thing I sometimes struggle with. My comfort zone is doing the work, having calls with clients, doing tax reviews, that sort of thing.
What I really like is the camaraderie. You meet like-minded people, accountants from all over the world, and we all share the same problems. Whether we’re in the US or the UK, a small practice or a large one, we’re encountering a lot of the same challenges. We’re not in competition with each other, which has been a really good thing. No matter how long you’ve been an accountant, you’ll always pick up something new. You’ll have that little lightbulb moment on a call.
There’s a lot of material around mindset and looking at your sales process. You get out what you put in. It’s important to dedicate time every week and work on the business in the background. If you do that, you’ll get results.
It’s early days, but we’ve had a couple of decent wins with new clients coming into the practice. The next stage we’re working on is looking at the niche we’re going to actively market to in Edinburgh, Scotland, and the wider UK.
Crystal Garland
I came across Amanda on LinkedIn. Honestly, I was kind of leery. I had met another marketing agency on LinkedIn that I partnered with, and it was a very bad experience. So I was hesitant to work with Amanda in the beginning.
I followed her for a while on LinkedIn, found her on Facebook, joined her free group, and after a while I did reach out and had a discovery call. That discovery call literally changed my life. We talked for about 20 minutes. She understood my fears and didn’t make outlandish promises. She told me what she could do, and she had the ability to prove it. I took the leap, and it has been life-changing.
My company has grown at least four or five times. I launched during the pandemic, when people were losing their jobs and cutting back, I was growing. This is all thanks to Amanda, without question.
Without Amanda, I wouldn’t have met these wonderful people and I would not have grown my business. I am so very grateful that I took the time out of my day to have a conversation with her because it has transformed my business completely. I can’t say that I would have been able to do it on my own. It’s definitely worth it. It’s worth the time. It’s worth the money. If you want to grow an accounting business, you need to work with Amanda. It’s just that simple.
Spencer Hall
Working with Amanda has been nothing short of amazing. I was very much old school with my marketing, relying on networking, lunches, and word of mouth. That all stopped in 2020, and I knew I had to do something different. After reading Amanda’s book, I realised I needed to change the way I ran the practice.
Even though I had to pause for a few months, coming back to the programme has reignited everything. I’ve focused on getting the right staff, processes, and systems in place, and I’m now seeing results with marketing and proposals after only a few weeks back in.
The support is excellent. Every Q&A I’ve attended has given me something valuable to take away and implement. I’m only on week three of the material and I’m already seeing results. I haven’t even scratched the surface yet.
If you want real focus, direction, and support, I highly recommend working with Amanda.
Tom Smith
I joined Amanda’s programme after running my business on the side of a day job for a couple of years. When I decided to go full time, I knew I had a gap in marketing and sales and needed proper support. This has been exactly what I needed.
It’s given me a proven sales system and, more importantly, the confidence to use it. Everything is broken down into clear, manageable steps so you know exactly where to start and how to keep moving forward.
If you’re thinking about working with Amanda, it’s the same reason people hire us as accountants. She’s the expert for firms like ours. If you want a solid strategy to grow, this is the way to go.
Joanna Affleck
I wanted to do something positive to find new clients. I’d just gone out on my own and knew I needed to invest in myself and my firm to attract good clients I’d enjoy working with.
Since I started working with Amanda, I’ve had several financial wins. I’ve increased my fees when quoting, which I wouldn’t have had the confidence to do before. I feel more confident speaking to prospective and existing clients. My knowledge has grown in areas I didn’t even realise I needed to develop, and the support has helped me think more strategically about where I want to be and how to get there.
The experience has also made me more aware of time management and helped me feel like I’m on a positive learning journey. It’s uncomfortable at times, but as Amanda says, you need a bit of gumption. Getting over those fears and pushing through when it feels hard has been key.
Amanda brings so much positive energy on the calls, and the group is incredibly supportive. I’ve learned a huge amount just by hearing other people’s questions, especially around technology and social media. I’m genuinely thrilled I started working with Amanda. I’ve learned more than I can put into words and feel pushed in the best possible way.
Chenai Bvunzawabaya
Completing the certification gave me a real confidence boost. I absolutely loved the live event, and I’ve now got three calls booked with potential clients. I feel focused, motivated and clear on my next steps. Would I recommend it? 100% yes. I’ve really enjoyed the experience.
Carl Willcock
I used to get all my clients from networking and referrals, so I wanted a process to target people who actually want to be clients of mine. I wanted to filter out the ones just after free meetings and get a systemised approach to lead generation that would save time and help me grow my business.
As a result of the work so far, I’ve written an ebook, which I now use at networking events and in social media posts. I also redesigned my onboarding process. I have audition calls and a 15-minute consultation to filter out people I don’t want to work with and make sure I’m not giving away everything for free upfront.
I started posting daily on Facebook and LinkedIn. As a result, someone got in touch and they’re now one of my biggest clients, a million-pound business with scope for more in the future. That wouldn’t have happened if I hadn’t started creating and posting content.
Being part of the group helps too because you see what others are doing and the wins they’re getting. It gives you confidence that the system works if you follow it. I’ve learned a lot and definitely have confidence in Amanda’s ability.
It’s given me the confidence to create content and just get out and start doing it. I’ve repositioned my onboarding process and I’m now looking at my niche and the type of clients and services I want to focus on moving forward.
Nicola Hageman
Since working with Amanda, I’ve created a program I truly believe in and can confidently use with clients. That alone has been a huge milestone.
My confidence has grown throughout the process. I feel more assured in raising my prices because I know the value we’re delivering is solid.
I’d absolutely recommend working with Amanda and the team. They’ve been brilliant, and I’m really grateful for all the support.
Cindy Vindasius
Since joining Amanda’s programme, I’ve launched a revised website with updated service offerings and developed a signature system for each of them. I’ve learned how to clearly describe what I do, set up a studio, and record content for online courses. I’ve also created delivery snapshots for each course to help with future course development. I give full credit to the Business Academy for helping me build out these signature systems and structure my offerings.
Marelize Bott
I started working with Amanda when I launched my own practice while still working full time. I didn’t have a network in place and felt quite isolated, so I knew I had to do something to get clients in.
It’s been hard work and challenging, but it’s pushed me to grow. I used to hate marketing and now I love it. The business I’ve gained has already far exceeded the investment, and I’ve had a lot of referrals from those initial clients too.
The weekly Q&A sessions are fantastic. If you have a problem, you can bring it to the group and get support from Amanda and other members. It feels like a community where everyone is willing to help and share. Amanda gives so much and always overdelivers. That level of support has been exactly what I needed.
If you’re considering working with Amanda, I’d say go for it. Follow the process and put in the work, and the results will come.
Emma Wong
Amanda has really helped me roll out a roadmap so I know what I need to do and how to plan to grow my business. I only started working with her about a month ago, and I like that you can take things at your own pace.
The support group is great. You can join the Q&A sessions and ask questions, and Amanda and her team are always there to help. This has helped build my confidence and made me rethink how I build relationships with clients and prospects.
I’m really enjoying the process. The more I do, the more I get out of it.
Rachel Greene
Since joining Amanda’s programme, I’ve completed all of the coursework and successfully taken on a number of advisory clients. I’ve developed tailored frameworks, managed content, planned coaching-focused website designs, and provided consistent weekly support.
I now feel far more confident in my work. I understand how the frameworks operate, how they can benefit any business, and how to apply them effectively in practice. I’ve also realised I have the ability to work directly with clients, offering both advisory and marketing services to help them grow their businesses.
I would 100 percent recommend Amanda to others. Thank you again for all your help. It’s been a really enjoyable experience.
Maja Berezowska
We started working with Amanda because we knew we needed help with marketing and had no idea where to begin. We wanted to grow the business but didn’t know how to get there. Since then, we’ve seen a huge shift. We realised we were running the business in the wrong way and needed to change. We cleared out toxic people, learned to spot and say no to vampire clients, and our confidence has completely changed.
It’s been a relief to realise other businesses are dealing with the same challenges. We’re not the only ones finding it hard at times. The support from the group and the team has been a massive help. It’s not just about learning how to market, it’s about consistency, structure, and knowing there’s a team behind you.
Thank you to Amanda for your energy and encouragement. And to the team for always being there with support and answers. The resources you’ve created are a total lifesaver.
Ceri Williams
My business was about nine months old. I’d had some pretty easy early wins picking up small businesses locally, but nine months in, everything had really hit a wall. I really needed to sort out a sales and marketing strategy.
There were a lot of marketing businesses out there offering specific tactical fixes like SEO, pay-per-click, website design or content writing. My problem was that I didn’t know which tactics I should be using. Even if I stumbled on the right one, I’d still be wasting my investment because I didn’t know how I should be positioned or what kind of message I wanted them to put out there.
What attracted me to Amanda was that she really wasn’t like any of those other companies offering tactical solutions. What she offered was to teach me how to develop my own strategy and approach, and provide me with the skills to implement it myself.
Working with Amanda helped me decide on a niche, refine what my product was and how I was offering it, and craft that into a message I could use to sell to clients. It helped me quadruple my business in the first six months.
It’s delivered lasting value, because Amanda taught me how to do things for myself as the business grows. I’ve been able to go back to those lessons and refine my approach as the business has evolved.
Amanda provides a level of support that is exceptional and way beyond what I was expecting. She genuinely is deeply committed to what she does and helping clients move the needle and achieve what they want.
She also helped me improve on things I didn’t even realise were holding me back. There’s a lot of work she does that really helped me improve my mindset and my confidence.
I really can’t recommend working with Amanda highly enough. She’s made a massive impact on my business.
Neil Faulds
I started working with Amanda because one of the biggest challenges we had was building a consistent sales funnel and attracting better quality leads.
Even in the early stages, the structure has been really helpful. It’s already got me thinking more clearly about our niche and the types of clients we actually want to work with.
If you’re looking to bring structure to your sales and marketing, I’d say this is a great place to start.
Leonie Martin
Working with Amanda has been a turning point for me and my business. Since updating my LinkedIn profile to better reflect my expertise and services, I’ve started attracting more of the right connections and getting more engagement. I’ve gained real confidence in presenting myself as a trusted business advisor, not just an accountant. I’ve refined my messaging, changed how I talk about what I do, and started focusing on outcomes and value rather than just features.
One of the biggest shifts has been developing a clear step-by-step framework to guide clients through solving their business problems, along with pricing strategies that help me quote confidently on higher-value packages.
I would absolutely recommend working with Amanda. The program gave me the tools, structure, and confidence I needed to move my business forward and build something that delivers real value. Huge thanks to Amanda and the team for such a practical and supportive experience.
Jillian Plank
I was nervous about picking a niche, but Amanda’s advice about niching your marketing, not your firm, really clicked for me. I’ve taken on all sorts of clients, but by focusing my marketing, I’ve been seen as an expert in one area and it works.
In the past two days alone, I’ve had two potential clients reach out to me on LinkedIn because of that niche focus. These were the easiest sales calls I’ve ever had. They knew I understood their business, were happy to pay more, and wanted to work with me.
Since starting with Amanda, I’ve become more confident in sales and marketing. I feel clear about what to say, I’m reaching out more, and the goals that once felt out of reach now feel totally achievable. I know the process works and I’m really thankful for the guidance and encouragement she has given me.
Hetty Verney
Since I started working with Amanda my turnover has increased dramatically. I’ve learned how to do LinkedIn posts, and now employ someone to do all the content posting for me, which is wonderful. I have honed my services hugely and have started using tech to streamline my processes. I now do discovery calls, audition calls and strategy calls as per Amanda’s direction. The difference in confidence it has made to me is just unbelievable.
I still have wobbles, we all do, but to be honest, it is just fabulous. The team are fabulous.
As for Amanda, I have no idea where she gets all her energy from. It’s quite unbelievable. You come off a call with her and you are just buzzing. The calls are spectacular. The other people in the group are fabulous as well. Love it. Absolutely love it.
If you’re teetering on the edge of “Should I? Shouldn’t I?”—do it. It will make the biggest difference to your business. It really will. Go for it.
Sarahjane Cross
Amanda’s programme is 100 percent the key to success. It’s helped me see that my LinkedIn page is my window to potential clients, and I’m now engaging in multiple conversations a day. I’ve also realised that networking face-to-face works well for me, and that building this business is a journey, not a destination.
Unpacking my signature system has helped me take everything that was in my head and start shaping it into something structured that can really serve my clients.
Jeff Neil
What I found from working with Amanda is that it’s like having a marketing department you can bolt onto your business. The course material alone is excellent. You could follow that on your own and get great results. But you’re not left on your own. Amanda is always there with expert guidance, and there is also a responsive, supportive community you can turn to at any time.
It’s not just marketing advice either. The group shares help and ideas on all aspects of running an accounting practice. If you’re considering working with Amanda, ask yourself this: what would it be worth to have a marketing department ready to plug straight into your business?
Nicola Deverson
Completing the module on packaging my signature system was a big win. We’ve just completed the signature system called “Intentional Impact,” the third one we’ve created using Amanda’s signature system process. It’s given me real clarity on how I can offer similar services across both areas of my business, while still maintaining a strong reputation for delivering results. Whether I’m offering accounting services, one-to-one coaching, or group programs, everything now ties together clearly.
The process has also brought structure to what we offer, more clarity around our ideal clients for each system, and a repeatable way to deliver key parts of our advisory services. I’d absolutely recommend working with Amanda.
Rohan Ruddock
Since I started working with Amanda it’s transformed our practice. We’ve now got a proper marketing strategy, something we never had before. I’ve gained confidence in targeting higher profile clients and have real clarity on how to approach marketing within our niche.
It’s been one of the best decisions we’ve made. The investment has already paid for itself. The materials, support calls, and global community have all been invaluable. Everyone’s facing similar challenges, and being able to share ideas and solutions has made a big difference.
Still learning, but so far, it’s been brilliant. If you’re considering working with Amanda, I’d definitely recommend going for it.
Dave Tully
We wanted to get a handle on our marketing strategy and have a focused, determined approach to attract the type of clients we wanted to serve.
Since working with Amanda, we’ve increased our turnover by 50 percent. Our average fee for those clients has been five times what our previous average fee was.
There are a lot of people who can help and support you. We’ve been big fans of the work Amanda has put together and would recommend it to anyone who is thinking about getting support.
Great team, love the variety of topics covered. Thanks very much, Amanda.
Jean Brunet
I started my practice last year and wanted to get things right from the beginning. I came across one of Amanda’s videos where she talked about focusing on learning from one person instead of listening to lots of conflicting advice. That stuck with me, so I chose Amanda and started working with her.
It’s been the best business decision I’ve made. She gives you a clear, structured way to find high-value clients and stop attracting the ones who drain your time and energy. Over the past year, I’ve doubled my practice and doubled my tax return fees.
Working with Amanda has also helped me get confident in my pricing. I’ve stopped discounting just because someone is a friend or a referral. No one expects a lawyer to discount their fees, and it’s the same for us.
The support is a big part of it too. Amanda gives direct, helpful answers in the group calls, and the other members are always there to help when questions come up — not just about marketing, but anything business-related. No one’s in competition. It’s a proper support system.
If you’re thinking about working with Amanda, I’d say go for it. I invested early on and it set me on the right path from day one.
Assunta Iannilli
This is exactly what I needed in order to advance my business.
Amanda has so many great ideas and a structure. That’s what’s always been missing for me, a structure on how to go about building my client base.
As a sole practitioner, it’s great to be able to network with other practitioners all over the world. I highly, highly recommend anyone who wants to grow their practice and does not know how to go about it.
Amanda is always bringing about new innovations.
I highly recommend all of Amanda’s work.
Gayle Wilson
I’ve recently signed up to work with Amanda and I’m excited to be working my way through the programme. There are lots of helpful people in the group, I’m finding the approach really interesting.
I’m hoping to grow my practice significantly. Amanda provides lots of encouragement, motivation, and great support. Thank you.
Michelle Cowlin
I run a business support practice and started working with Amanda because I wanted to grow but had no idea where to begin. Marketing wasn’t my strength and I knew I needed help. I’d seen Amanda on a few webinars and really connected with how she spoke about business and the challenges people like me were facing. She just got it.
Since working with her, I’ve started to see results. I’ve signed a couple of new clients recently that I don’t think I’d have landed without the support and structure I’ve had from Amanda. I’m following her strategies and I’m confident I’ll continue seeing more results.
The support is phenomenal. You’re never left stuck. There’s always someone to ask, whether it’s Amanda, her team, or others in the group. Everyone helps each other and shares what’s working. If you’re thinking about working with her, don’t wait. It works.
Chris Chaplin
I needed some help. I needed to be able to scale my business and I hadn’t a clue how to do it. Amanda kept coming up through recommendations, so I thought I’d give working with her a go.
Since then, I’ve learned a LOT about my business and myself. I’ve realised there were a whole load of things that were so obvious, but I was too busy to see them. That awareness has been a real benefit to everything I’ve done.
Amanda has given me the confidence to assess my whole business and look at where I need to make improvements. I’ve seen where I’ve been massively under-challenging myself, and that has been really beneficial.
You really see the benefits once you get going. You get out what you put in. If you’re prepared to put in the time, you’ll get the rewards back. You just need to make the time. I’ve benefited greatly, and I’m very happy with everything.
I will continue to look at more programmes by Amanda because I know they’re worth the money and they’ve definitely helped me.
Pauline Healey
Since working with Amanda, I’ve gained my advisory certificate and built a full advisory programme with complete clarity. One of the biggest shifts has been confidence – I now send cold messages without hesitation and feel confident directing conversations. I’d absolutely recommend working with Amanda. The support is there when you need it, and over the coming months, I’m looking forward to even more help with marketing messages and closing sales.
Ceri Jackson
I sought the help of Amanda and her team and what I have gained is mainly confidence. Confidence to reach out to sales prospects and take action in business rather than wait for people to come to me.
Working with Amanda makes you analyse your business as a whole. I’ve completely restructured my business. I’ve taken on more staff, figured out what was working for me, and where I wanted to go. I didn’t really have much direction before, particularly after the year we’ve all had. It helped me focus on what direction I want to go in and what niche I want to focus on. I now feel like I’m able to generate more sales in my niche.
For me, it’s about being part of a bigger community of like-minded professionals. There’s always people there to give you advice, tips, help, support. Amanda and her team are really friendly and really approachable.
It’s helped me in so many ways, more than just the sales and marketing side. I would really recommend it for anybody who is looking for some sales and marketing help, but also for more direction and to be part of a community where we’re all there to grow our business and help each other.
Emma Kneale
Since joining the programme, I’ve worked out my niche and finally feel settled in it. Creating the Transform framework has been a big shift for me. I’ve already quoted my first client for it, and having the framework visual ready for discovery calls has made it all feel real and clear.
Mary-louise Marshall
I wanted to build a practice and thought I could do it on my own, but I was just throwing mud at the wall and hoping it would stick. It wasn’t until I found Amanda that anything really clicked. I realised how far off the mark I was and that I was never going to get where I wanted without proper support.
Working with Amanda has made all the difference. The calls and the group are incredibly helpful, not just because of what I learn from Amanda but also from others who are further along and where I want to be. I was hesitant at first, being in Australia and Amanda being UK-based but that hasn’t been a problem at all so I’m so glad I did it. I’d recommend it to anyone. Just go for it.
Roy Lyness
Working with Amanda to create our signature system has completely transformed the way I run potential client meetings. It gave me the structure and clarity to develop a two-step sales meeting process and a sales system I don’t have to overthink. The delivery snapshots have helped enormously too, especially in showing the value of our services clearly and confidently.
It’s already paying off, I picked up a new client yesterday at a fee of £2,000 per month.
Tracy Wayte
I’ve learned so much about sales and marketing from Amanda and the team. My confidence has grown, I’ve now got a solid strategy in place, and the support from the group has been brilliant. Everyone genuinely wants to help each other.
If you’re looking to move your business forward, increase your revenue, and attract better clients, Amanda’s programme gives you the tools and support to make it happen. I’m really pleased with the progress I’ve made and excited for what’s ahead.
Caroline Harridence
When I started my practice, I knew sales and marketing were areas I needed help with. A few people recommended Amanda, and I signed up to work with her without hesitation. I haven’t regretted it for a second.
Amanda is a wealth of knowledge, always helpful, full of energy and positivity, and genuinely wants to see you succeed. She makes herself available and nothing is ever too much trouble. The support goes beyond just sales and marketing – you also get help with the technical setup, and the course is broken into manageable weekly chunks that make it easy to stay on track.
The community has been brilliant. It’s a really collaborative and supportive space with no competition, just a group of good people who are all willing to help each other.
I’ve gained confidence, direction, and a solid approach to how I handle sales and marketing. I’d definitely recommend working with Amanda. It’s been a really positive experience and a great way to connect with others in the same boat.
Stephen Edun
I came across Amanda almost by accident. After speaking to her and her team, I was struck by her energy and genuine enthusiasm for helping clients take action and build the business they actually want. That energy is infectious. I signed up almost immediately.
There are two main things that make working with Amanda so valuable. First, her process is incredibly simple to follow. Not easy. You do have to challenge yourself daily. But she’s refined it over years and gives you laser focus on what to do each day to get results. Combine that with regular coaching calls and support from a strong group, and you stay motivated and on track.
Second, she gives you clarity. Without it, you chase whatever clients pop up and let your path be dictated by random opportunities. With clarity, you know who you want to work with, the kind of projects that light you up, and what success looks like in a few years. That clarity inspires and energises you to show up and do the work.
I wish I’d found Amanda sooner, but I’m glad I’m working with her now. If you feel like you’re not quite reaching your potential, you need to be working with her.
Jody Chan-penney
Since joining Amanda’s programme so much has changed for me, I’ve met and started a new practice with a fellow member and taken on our first two clients, which was a huge milestone. I attended Amanda’s live coaching day and meeting peers was a real eye-opener. I’ve started to feel more confident in my own abilities, and now I’m focused on continuing to build that confidence independently.
I’m looking forward to the upcoming soft skills sessions.
Would I recommend the program? Yes, absolutely.
Raj Singh
I started working with Amanda because I needed help getting more clients and improving my marketing. The structure is clear and focused, and while it does push you out of your comfort zone, the support makes a big difference.
The twice-weekly sessions are really useful for getting direct answers and staying on track, and the community adds another layer of support where others help out too. If marketing isn’t your strength and you want to improve it, I’d definitely recommend working with Amanda.
Karen Gaines
I’ve been getting requests for my audio recording from people on LinkedIn, which is a huge shift from where I started. I’m now active on the platform, I’ve got real clarity behind my business, a clear process for my services, and more than enough content to share. The biggest shift has been moving from feeling stuck to actually taking action. I’d absolutely recommend working with Amanda, it’s been great. I’m learning loads and finally getting out there.
Aisling Newton
Since working with Amanda, one of the biggest wins has been a real boost in confidence around the core offer we’re delivering. I’ve also had a mindset breakthrough and now feel able to deliver some or all of our segments to clients. I’ve been genuinely and pleasantly surprised by how achievable this all felt, and that’s only been possible thanks to the clear vision and expert guidance from Amanda and the team.
Monique Ovuru
I started working with Amanda because I needed a clear marketing strategy for my business. I launched my practice just after having my youngest child and was running it part time. Once I decided to take it part-time and full-time, I knew I needed a proper plan I could actually implement.
Working with Amanda has given me that. It’s helped me feel more confident creating content, speaking to the right clients, and following a sales process that works.
If you’re an accountant, bookkeeper or CPA and want a clear strategy to grow your business, I’d definitely recommend working with her.
Rishi Mahadeo
I started working with Amanda about six months after launching my business. I’d come from big companies where sales and marketing were handled by a team, so doing it myself was a learning curve. I quickly realised I didn’t know as much as I thought.
Working with Amanda gave me a clear, proven structure to follow. It gave me the confidence to reach out on LinkedIn and through networking, and it helped me focus on the right kind of clients and, more importantly, the kind of business I actually want to build for my lifestyle.
The regular calls and the community are invaluable. It’s a supportive, energising environment full of professionals on a similar journey. People share wins, ask for advice, and even help with accounting problems when needed.
If you’re on the fence, just take action. Amanda and her team are experts and have built something really effective. It’s helped me massively and it will help you too.
Willie Van Dyk
Getting certified was a huge step forward for me. I’ve been able to turn what I know into a product I can scale, which has opened up so many more possibilities. I’d definitely recommend working with Amanda. It’s a great program and now I’m focused on getting support with my marketing to build on this momentum.
Trevor Powell
My marketing skills were non-existent, and after looking around, it was clear Amanda was the go-to. The course was exactly what I needed. Each week built my confidence in contacting potential clients, and the templates and support throughout were spot on. The calls were especially useful, hearing from others and getting clear answers with real examples. It helped me define my niche and gave me the structure I was missing. I can’t recommend it enough.
Naomi Scholfield
Since joining Amanda’s programme, I’ve gained real confidence in myself and what I can offer to clients.
Creating my signature system and value optimiser was a huge milestone, and it’s helped me approach client conversations differently. I recently met with a new client who only asked for basic P&Ls, but I proposed a mix of compliance and advisory services instead. They accepted and said I would bring a lot to their business. That gave me a real boost.
I would absolutely recommend working with Amanda. The support from the community has been a brilliant bonus, everyone genuinely wants to see each other succeed.
Thank you to Amanda and the team.
Kevin Loo
I wanted to build a successful practice so I started researching how to build a proper sales pipeline and came across Amanda through a Facebook group. Her energy stood out straight away. I started watching her videos and reading her book, and it was clear she really understands the accountant sales cycle and has created a system that actually works.
Within three months, my confidence grew massively and my mindset completely shifted. I can now pitch my services without feeling pushy. The community has also been a big bonus, it’s collaborative, supportive, and full of helpful feedback. There’s real value here and I’m looking forward to what’s next.
Annabelle Carmichael
I needed help with marketing. It’s as simple as that. I’d read a lot of books, attended a lot of webinars, and really felt like I needed more guidance and a real strategy behind the marketing in my firm.
Since working with Amanda, I’ve become a lot more confident in marketing and now have a strategy in place.
I love the positivity and energy that Amanda brings, and the thought and work that has gone into everything. There’s been an incredible amount of thought and work by Amanda and the crew. The other accountants in the group are like-minded, really helpful, and really positive, which is important for me.
Carla Jehle
On the tech side, I’ve had a huge breakthrough. Posting videos and using social media tools no longer feels overwhelming. I’m also becoming more courageous in reaching out to potential clients.
Support from Amanda and the team has made a real difference. A warm thank you.
Matthew Goude
I started working with Amanda after seeing her speak at Accountex. I had no idea how to approach sales and marketing. It was a fantastic investment. Within a few months, I’d already made back the cost through new client wins.
More importantly, it gave me a solid grounding in what to focus on, how to niche, how to build a client avatar, and how to approach prospects in a structured way. It gave me the confidence to go to market knowing exactly who I wanted to work with and how to speak to them.
The support from the wider group is second to none. You can bounce ideas around, get help from people who’ve faced the same challenges, and tap into a generous, experienced community.
No matter what stage your business is at, you’ll get huge value from working with Amanda.
Jodie Lusby
I started working with Amanda after attending one of her sessions and wanting to grow my practice. I haven’t finished the full course yet, but being part of the group has been incredibly valuable.
People ask the questions I’m thinking about and everyone supports each other. Amanda shares insights that make me stop and think, and give me the confidence to take action I would have put off before.
My confidence is growing, especially around charging properly for my services and not feeling like I have to apologise for my pricing. I’ve had a few successful enquiries and have started reviewing my client base to identify the ones I no longer want to work with. I’m learning to let go of the ones who drain my energy and focus on building the kind of practice I actually want.
This experience has reminded me why I started my own business in the first place. To lead, not to be led.
Alasdair Graham
After working with Amanda, I’ve been able to turn down clients who are not a good fit for me, and I’ve been able to convert people straight away on a sales call, which I don’t think I would have had the confidence to do before.
It’s given me confidence, structure, and really great support on some of the technical stuff.
Thank you, Amanda.
Jagjit Bains
I’ve been running my own accountancy practice for about five years and let it grow organically through referrals. That gave me time to find my feet, figure out the systems and processes, and work out what worked. But it became clear that marketing wasn’t optional. If you don’t market, your business won’t grow.
When I discovered Amanda, it was clear she knew what she was talking about. Her passion and charisma for the accountancy profession really came through. I had no idea where to start with marketing, especially with social media. I didn’t want to get it wrong. What Amanda offered ticked the box for me. It was a tried and tested system, especially around social media, and I quickly realised this was exactly what I needed.
I’ve only been working with Amanda for a few weeks, but I can already see that the support, training, and knowledge are exactly what I’ve been looking for. A big plus is being surrounded by like-minded people. Everyone is willing to share, learn, and grow together. There’s no hidden agenda. Everyone is open, and it’s a real opportunity to grow with others.
I’m not under any illusion that this is easy. I have to do the work. But in terms of mindset, knowledge, and training, this gives me what I need. You can’t afford not to be part of something like this. Amanda’s energy, passion, and knowledge are immense. She knows what she’s doing, and she’s built the systems to show you exactly how to market yourself and your business—right down to systems, processes, and pricing.
It’s already helped shift my mindset and build my confidence. I know this is going to help me get to where I want to be. Absolutely a win-win.
Alysia LaTourette
I found Amanda online and was really impressed by how she just got it. She understood accountants, she understood the industry issues, different than the typical bro marketing firms that are like, “Hey, just make a bunch of money, here’s my yacht, here I am on the beach.” She was really down to earth and knew her stuff. When I had a discovery call, everything just clicked.
I came in knowing who my ideal client was in a broad sense. But I really defined my ideal client and committed to marketing to them, which was a big step for me. It’s hard to break old habits of trying to be everything to everyone. I’ve spent my time honing in and committing to it, and it’s been a wonderful experience. I’ve started attracting the type of people I want to work with. I’ve had several calls with folks that I would not have connected with any other way if I didn’t have the confidence to market the way Amanda teaches.
You’re all going through the same thing at the same time. It’s all focused on growth, improving ourselves, and doing better. There’s a lot of vulnerability that needs to happen during the changes we’re going through, and I found everybody to be very open to that.
Amanda has really attracted the right types of accountants, people who are ready to make changes, ready to put in the work, and want to make something special out of their firms.
She really gives her best to us every day. I really appreciate it.
James Lizar
I was in the depths of overwhelm. I had big plans to grow the business, but our product set just wasn’t good enough, either in the way I described it or the way we executed it. That was tough to admit. I wanted to fix it properly, not go on another round of trial and error.
Working with Amanda gave me exactly what I needed. In one strategy day, we nailed who our ideal client is, what problems they have, what opportunities exist, and how we help on both sides. We mapped out their growth journey and aligned our services with each stage. It wasn’t just a list of things we do — it was a proper, scalable product offering that solved real pain points.
We also figured out how to talk about it clearly. I had most of this in my head already, but it was jumbled. Amanda pulled it out and structured it. Her knowledge of the industry and her energy were a massive part of why it worked so well.
Since then, I’ve been focused on making sure delivery matches what we promise, while also putting our new strategy into action. We’re no longer just reacting. We’re building from a solid foundation.
Amanda doesn’t just give you tactics. She gives you strategy, positioning, clarity. I’ve worked with some seriously smart people in my career, and she’s absolutely one of them. We’re now winning clients at the highest level and I don’t think that’s a coincidence.
Victoria Bush
Amanda’s course has genuinely helped me. I’ve never been able to put together and articulate what I can offer before. It’s been a revelation and I’ve loved it.
Doing this course has massively helped my sense of self-worth. I now include a consultancy fee in all new proposals, I recorded my first ever Loom video, and for the first time, I truly believe my fees are worth it.
I would 100 percent recommend it without doubt.
Prafula Varia
Since working with Amanda, I’ve gained a very clear picture of who my ideal client is, who I want to target, and where to find them. I always knew I needed to do some marketing but never knew where to start. Now I have the steps to build my marketing strategy and so much more.
Amanda and her team have created a great community that is incredibly supportive and really wants you to do well. Having a great offer or product is one thing, but an effective marketing strategy is what really counts. I highly recommend working with Amanda.
Mark Calleja
The signature system immediately paid for itself. Within weeks of implementing what I learned, I spotted a critical issue during a client review that led to my first piece of advisory work with them. That client was so impressed with the insights I provided, they’ve now committed to quarterly one-to-one advisory sessions.
But the real transformation was in my confidence and approach. I finally have clarity on how to sell my services, I know how to use my experience stories effectively, and I have a disciplined system I can rely on. The program didn’t just give me tools – it gave me a complete framework for building real advisory relationships.
Toni Hunter
Since joining the programme, I’ve realised just how far along my offer already is. Sharing three elements of my programme with my assigned buddy gave me the confidence to start marketing it and think about how I might develop it further.
I’ve always known I was different from most accountants, but now I have something tangible to prove it. I’m genuinely excited to disrupt the market with my offering. Over the last three months, I’ve been reviewing all my client fees with much more confidence, and I’ve also started winning better quality compliance clients. I think that’s simply the law of attraction.
Attending the Live London event showed me that while I think differently, there are plenty of others here doing the same and making it work. I’ve also read more books in the last few months than I have in years. I’ve never found the time before.
Sally O’Gara
Working with Amanda has been a game-changer. Creating my signature system gave me clarity around what I offer, which has made it so much easier to speak to prospects and know exactly what to cover in my marketing.
The step-by-step training is easy to follow and the Q&A sessions are always helpful.
Amanda pushed me out of my comfort zone, especially when it came to doing videos and showing up online.
There’s a lot I wouldn’t have done without that support.
If you’re looking to build an advisory firm and move away from compliance, I’d say 100 percent work with Amanda. You won’t regret it.
Iain Weir
I started working with Amanda because I felt stuck. I had been doing a lot of networking and getting some great referrals, but they weren’t consistent and they weren’t my ideal clients. I always felt like I had to follow up with everyone I was referred to, which led to a lot of wasted time.
I’d heard about Amanda and the idea that you niche your marketing, not your practice, so you’re appealing to your ideal clients. That’s what I wanted—to grow my practice with the right people.
What I’ve gained is a system that does exactly that. The learning is fantastic. You can go at your own pace, rewatch videos, and go back to refresh the foundations to make sure they’re strong. It’s given me the confidence to go out, connect with my ideal clients, engage with them, solve their problems, and speak their language.
I’ve gained confidence, clear strategies and tactics. Amanda has helped pull together everything I kind of knew and shown me how to use it properly to attract the clients I want to work with.
You do have to do the work, but Amanda shows you what you need to do in a very simple, easy to understand way. There are also two calls each week where you can ask questions, and the group is a great support too.
If you want to grow your practice in a focused and effective way through social media marketing, I would highly recommend working with Amanda.
Alex Redmond
A recent win since working with Amanda – a client requested coaching from me for the first time. That one moment gave me a huge confidence boost and helped me realise I can deliver coaching, not just compliance.
Since then I’ve had an increase in new leads, and I’m now much more focused on my exit plan.
I’ve really enjoyed the programme and look forward to trying out my new-found skills.
Dawn Cole
I joined after listening to a couple of Amanda’s webinars and reading The Pioneering Practice. The way Amanda explained how to grow your business through a proven structured marketing method really resonated with me, and I wanted to apply it to my business as I had never implemented a process before to actively generate leads.
The weekly Q&A calls are amazing for getting you through any parts you feel stuck on. The community is really supportive for getting feedback and asking any questions you may have.
I’d highly recommend working with Amanda. She gives you all the tools and skills needed to master the art of marketing your business and grow it effectively.
Agnieszka Wojciechowska
Since joining Amanda’s programme, I’ve signed two big clients and already made back over three times what I paid. The number of enquiries I get has increased exponentially, and now I’m focusing on converting more of them.
The structured process Amanda teaches has completely changed how I run sales conversations. The scripts and tools have been really helpful, especially as someone who didn’t feel confident selling.
The biggest breakthrough for me has been consistency. I used to struggle with mindset and showing up for marketing, but Amanda’s step-by-step guidance and honest advice helped me shift that. The mindset work we do in the programme really makes a difference if you want to build a bigger business.
The support from the group is amazing. Everyone shares ideas and resources – from strategy call processes to onboarding systems – and Amanda stays on the calls until every question is answered properly.
If you put in the work, the programme works. It’s that simple. I’d already worked with a business coach before, but this is completely different. Amanda understands accountants, and the value in this programme is incredible.
Samuel Mendy
We signed up to work with Amanda because we had a clear vision to drive our business forward and we’re really pleased we did. We’re still at the early stages, just a few weeks into the lessons, but it’s already creating really good work that we need to do to look at our practice, analyse our clients, and understand our them better.
It’s had a big impact. The clients we thought we really enjoyed working with and wanted more of aren’t actually the ones we want to focus on, so we’re now looking at a completely different niche. It’s given us amazing confidence in our offering and helped us finalise some key processes so we can move the business forward.
The support from Amanda and the team is brilliant. The Q&A sessions twice a week are incredibly helpful. I haven’t even needed to ask questions yet because I learn so much just from listening to the challenges others are facing and the guidance they get.
Highly recommend it if you’re looking to take your business to the next level.