Amanda C. Watts is the leading productisation specialist for accounting, bookkeeping and fractional CFO practice owners.

Known for helping practice owners attract better, higher-paying clients, position themselves as VITAL to the businesses they serve and build lucrative long-term relationships that catapult both profits and free time. Over fifteen years she has worked with hundreds of practices around the globe through her Productised Freedom Practice methodology.

Her mission is to change the operating model of an entire profession, from compliance treadmill to freedom-designed practices built around the life of the owner, not the other way around.